It is easier to fight for one's principles than to live up to them - Alfred Adler
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Nvidia to drop GTX460 price
GRAPHICS CHIP DESIGNER Nvidia might be about to lower the price of its GTX460 GPU, shortly before releasing its GTX450 model.
Reports of the price drop first surfaced at Kitguru, where bloggers wrote, "We'd heard that Jay Puri (Sales vice-president) and Jen Hsun Huang (CEO and co-founder of the chip firm) were looking to drop the price of the fastest selling Fermi card ever, by $20."
"We're now hearing that the boys in charge don't think $20 will be enough to stem the tide of the Rise of the Radeons," it added, reporting that Nvidia might cut the price by another $10 and hinting at an escalating price war with AMD.
We liked the GTX460 when we saw it, and since that was in July it feels like only yesterday, which makes a price cut of $30 seem like more of an aggressive sales tactic than an acknowledgement that it is not selling.
The GTX460 comes in two versions - a cheaper 768MB version with a 192-bit memory interface and 1GB model with a 256-bit memory interface. In the UK their prices range between £140 and £195, suggesting that some future buyers could get a bargain Green Goblin card.
We asked Nvidia for a comment earlier today, but by press time we've not had a response yet. µ
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I don't know why people insist on having a preference when it comes to things like this. Intel and AMD fights have been going on for years. So have the arguments over Nvidia and ATi (Radeon).
The only people who lose out are those who buy into the dribble. Stop looking at the stickers and start paying attention to performance for dollar.
http://www.tomshardware.com/reviews/geforce-gtx-460-gf104-fermi,2684-13.html
Pay close attention to power usage and heat on the 1gb 460. Then go back and look at performance. Now compare that to the 5850 which is $60+ more. The 460 isn't even set to compete against the 5850, it was suppose to go up against the 5830.
What you should be complaining about is how AMD has been raping your wallet the moment it got ahead in the game. The 5xxx series has been out for a yr +/- and no mention of price cuts anywhere. The 460 is stomping on them for less money already and they slice the price another $30.
WAKE UP! stop being loyal. these people are not your friends. Buy the best for the cheapest amount of money when your ready to buy. You are just a number on a ticker to them why think of them any different.
So two of you are saying that to have a GPU last longer than 2 years, I have to buy a 3rd party cooler? Even though I already have a well ventilated computer? That's like saying in order for my stereo to last more than 2 years I have to replace all the capacitors inside it with higher quality ones. Ridiculous.
@ eggy jeff - I have good ventilation in my cases and I don't suffer from dying video cards, either. I suspect that some people don't have anything but a stock fan in their cases and shove it under a desk then wonder why their hardware dies.
Huh. My GTX 260 is still going strong.
The Radeon 1900XT in the other PC is also going strong.
Maybe it's because I have good ventilation in my cases?
That said, I'm not interested in the GTX460. The GTX465 looks far more appealing to me because of the overclocking ability and lower power draw.
I'm sitting this generation out, and waiting to see what comes down the road. ATI should be releasing new cards soon, and I want to see what they have to offer. The GTX480 is way too expensive and guzzles power. I lean towards NVidia for the PhysX capabilities, but ATI makes excellent hardware, as well.
Of course a price war would be great for consumers, but so far this move from Nvidia seems to be the only action on the price front, AMD/ATI remain relatively the same price since introduction. This may be an early shot at the upcoming Northern Islands "refresh" from AMD/ATI. Regardless, it's a great move for consumers, and hopefully AMD/ATI will fire back soon, I've been sitting on the sidelines for some time now, waiting for AMD/ATI to make a move, but I may be swayed by this move from Nvidia. I'll probably hold out a little longer to see what Northern Islands does, but I'm all about the FPS and saving some green, here's hoping this price war really heats up, so far it's looking a little one-sided...
dont want your graphics card to die?
buy a decent cooler
Well, I meant if we disregard bumpgate :P Other than that, it's rubbish in my opinion. Unless you can prove to me that there's something inherently wrong with the 460GTX or other current hardware, there's no reason to expect them to randomly break.
Quote "The notion that one GPU company is more reliable than another is rubbish."
Nope, it's not you know -
http://www.theinquirer.net/inquirer/news/1028703/nvidia-g84-g86-bad
When nVidia design GPU's that are inherintly faulty from the offset then deny there is a problem oh and then get sued -
Apple, Dell, and HP laptop owners are tag-teaming Nvidia with a combined lawsuit stemming from issues with faulty GPUs
http://www.tomshardware.com/news/nvidia-geforce-faulty-defect-gpu,7795.html
Just to comment on the analogy started by db and continued by AC (same person i suppose). But...
Do you think the Ferrari owner cares? He owns a Ferrari for a few years, then sells it on and gets a Lambo, or Zonda or whatever.
He doesnt care that the Ford Mondeo owner has had the same car(d) for the last 10 years, which has pottered along 'reliably'.
I must have been imagining things when my old ATI 9800 was artifacting like crazy while playing Source engine games. Maybe I should check myself in?
The notion that one GPU company is more reliable than another is rubbish.
The price adjustments happened weeks ago and they're only related to the underperforming 768mb model NOT the popular 1gig model.
You can spot an nVidia man a mile off, he's the one with an unusable PC because his graphics card died.....again.
It's good to have both AMD and nVidia for competition but until nVidia can make reliable cards again they can shove it. Sure, they do make some quick GPU's but recently it's a bit like buying a supercar where at high speed on a track a wheel randomly explodes and falls off. Fast but unreliable = No thanks!
It's like a Spiderman sale
Nvidia drops prices, which is good for everyone and all you can do is complain! You can spot a Radeon man a mile off, he's the one going into Game with his mum
@ Jeff
Yes, to some extent, it reminded me of Oracle buying Sun, but it seems to be regaining it's editorial balance and less as a link to sister sites.
As regards to the price drop, it depends on how nVidia perceives demand, as the GTX460 is probably the most attractive product they have currently, but it's AMD that has the initiative and the Radeons are about to regain momentum.
I've had a ATI 9800 and a 8800GTS 320mb in the past few years, now I'm onto a lovely HD4870 which is still going strong. Both the 9800 and the 8800 succumbed to general overheating/failure, in well ventilated cases. This HD4870 has lasted me 2 years so far...here's to many more with any luck!
Even if nvidia were to give their cards away for free, I rather pay 100's for my radeon card. AMD makes much better cards. Even if nvidia cards are faster they will still break 10 years down the road. At least I know my radeon card will still be working.
nvidia is like apple, all name and no bite. I hate those nvidia fanboys.
I found this story by accident, but I remember having l'Inq as a bookmark and enjoying starting the day in the office with a good snoop through the gossip. I know the corporate stuff probably sells better, but I miss the street dirt :)
+1 for "Rise of the Radeons"!
Any chance Scan will price protect me?
Fair comment, but a bit late. Seems the Kitguru chaps have already done the calculations for you http://www.kitguru.net/components/graphic-cards/faith/gtx460-drops-another-10-nvidia-prepares-to-lose-millions/
It's going to be a lot, but I'm not sure if it would cost millions. Slight exageration for journalistic effect methinks :)
Given how well the channel has been saying the GTX460 has done, I'm shocked to see such a huge price cut.
If the major distributors etc have lots of stock, won't that cost NV millions when they need to protect the price?