KOREAN DISPLAY MAKER LG Electronics is in Berlin showing its finger to the masses.
The digit in question is being used to demonstrate the firm's new method of sharing media content across devices, which apparently takes just a flick of the finger.
The firm is demoing its technology at the IFA trade show in Germany on its forthcoming Optimus 7 handset and Digital Living Network Alliance (DNLA) compliant Digital Media Renderer devices, showing off how easy it is to 'flick' content from one application or device to another, using your finger and a wireless connection.
The feature is pre-installed on the Optimus 7 handset, which is set to be formally introduced by the firm in London on 14 September. LG said that the phone will automatically detect what compatible devices are in the same wireless area and once identified let the user flick content around the place like so many flies.
It added that users will be able to transfer their media, including 720p HD videos and high-resolution photos, from their phone to their television, for example.
"This unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices," said Seong-jin Park, VP of the mobile handset R&D centre at LG Electronics. "LG Optimus 7 smartphones will be at the centre of a complete entertainment experience, representing LG's leadership in mobile convergence."
LG said that the DLNA technology has been supported by 240 'leading consumer brands'. µ
David, LG Electronics is a consumer electronics and home appliance company. We do not make displays. That credit should go to LG Display, which is a separately listed company under the LG Group. Please update you story accordingly.
Thanks!
Ken Hong
LG Electronics
Seoul
Let's start with the location of the tv. Even if you've already got your tv hooked up, other electronics are probably only aware of it as an ip-based storage device, they don't care if it's right next to them, or across the world. Then you have to concern yourself with the orientation of the device being flicked on, maybe you're sending stuff to the tv, which remains stationary, but this time the tv is to your left, whereas before it was in front of you. Add to that that a flicked finger isn't really a very accurate pointing device, and you have a real problem on your hands. It looked great on that recent remake of Knight Rider, but it's going to be damn buggy in real life.