KOREAN TECHNOLGY GIANT Samsung has rolled out the Wave 723 smartphone running its Bada operating system.
Samsung hit a home run when it first brought the Wave out on its proprietary Bada OS earlier this year. We reported in July that the company sold over a million units in just its first month after launch.
We also reviewed the Wave earlier this month, concluding that it is a serious contender in the smartphone market.

Now Samsung is adding the Wave 723 to its portfolio. The smartphone has a 3.2-inch TFT-LCD display with the apps front loaded on the GUI. The Social Hub is its one stop shop for social notworking management so it has instant access to Facebook and your contacts address book.
The Wave 723 also supports 802.11n wireless connectivity and even rolls back to 802.11b, though there's no 802.11a support. To Samsung's credit, the success of the Wave has boosted its apps development, so the Wave 723 should have enough apps diversity to keep apps fiends happy.
Samsung has built the Wave 723 to use the Bada SDK 1.1, which lets developers use 1.1 Auto-UI scaling. This means they should be able to port their existing apps to the Wave 723 with ease.
"The launch of this device clearly underlines our commitment to smartphone products on different platforms and forms part of our strategy to deliver a wide range of handsets designed to suit a multitude of users," said Simon Stanford, head of Samsung Mobile in the UK.
"It's also the latest handset to support our open platform, bada, which gives developers new opportunities for the creation of apps."
The Wave 723 will be out at the end of September but Samsung has not revealed pricing yet. µ
OK so I have actually owned a Wave for over a month. It is an excellent phone, above all else. It's got the best CPU out there, one of the best screen out there and Bada is for a 1.0 product a very nice OS to use.
I had a Galaxy Spica for 4 month before this and was worse in every respect, expect app support. However Bada apps have started really rolling in the last month. Ok there arent 10,000s yet but most of the usual stuff is covered, and gaming in particlular is great on a device which such a high powered gpu side.
Anyway off point, i have used both modern Android device, Bada device and spent several hours on a Nokia 5800 the other day.
If i were a non techy the result would easily be 1 Bada, 2 Android 3, Sybian.
As someone who actually understand a bit about the platform side of it i still rate them the same. The issue is the Nokia is a horrible phone, with a nasty Os and a crap screen. The lower end Androids are ok but have so so screens, cpus, cameras etc.
The original Wave GT8500 is at least equal in spec to a Galaxy S but much cheaper. A far nicer user experience than any Sybian device i have seen
I hate the fragmentation of the mobile OS scene. Would have been much better if Samsung brought out this phone on froyo or gingerbread or even Moblin/Meego open source software. Samsung Galaxy S is doing very well. But instead capitalising on that leadership and hardware strengths, Samsung is doing just the opposite. I would rather buy Symbian than Bada