Nothing moves the memory market quicker than FUD - Andrew Norwood, Dataquest
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UK is not taken with 3D TVs
UK PUNTERS don't give a monkey's about moving to 3D TV sets.
Research conducted by Yougov for Deloitte has found that only 89 people surveyed would bother making the switch to 3D this year. To put that in perspective, that's 89 out of 4,199 people surveyed by Yougov. A piffling amount barely worth the multi-millions that 3D TV evangelists are prepared to spend to shove them down our throats.
Naturally, the younger 25 to 34 demographic polled the highest number as likely to go 3D in the home. But the survey said that only five percent of that demographic was thinking of going 3D over the next year. Again, a mere nano-presence compared to the swathes of cash being spent to make us a 3D-ready world.
Only one percent of over 45s said they'd go 3D and that wasn't even tied to the next 12 months. That was in the foreseeable future, period, so that statistic does not bode well for 3D TV manufacturers including Sony, LG, Panasonic and Samsung.
It also doesn't bode well for 3D content providers like Sky and Virgin, or Sony again. Sony might not have a subscription package or channel to show 3D but it has bet the farm on 3D. Sony is involved in the entire 3D kit and caboodle, from developing 3D film cameras and 4K 3D cinema screens to gaming and retail hardware. Rest assured it will be mulling over these statistics.
The research also found that the UK consumer couldn't give a fig about upgrading to Internet connected TV and PVRs.
"It is remarkable how conservative people's predictions for their own technology spending habits over the coming year were," said Deloitte media director Paul Lee.
"They didn't have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward. Belts have tightened after the economic downturn and with little understanding of what lies ahead, consumers are still being cautious."
We told you back in July that no one was interested in Internet TV. Okay, it is still one up on the Internet connected fridge but if the punters aren't taking the bait, then the punters aren't taking the bait. That insurmountable detail is going to be a mighty hurdle to jump. µ
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Corporations are already bleeding us dry just on phone, cable and internet fees.
What ? They think we have unlimited money to throw at them ? I'm already tired of cable and the reruns replayed for years.
Are they going to convert the reruns to 3d and then expect me to pay more to watch the same stuff over and over ?
Rate hikes will also still be coming regardless if 3D sells or not. At what point will people finally wise up and just say NO to the constant rate hikes and scams to keep getting more money from us?
I love 3D, id pay the extra ticket price for 3D. I won't upgrade my 3yr old 1080p tv for a 3D on until i don't have to wear glasses!
How long have we had HD? call me when a significant part of my TV watching (stations *and* content) are proper HD. Then I'll start thinking about wearing silly glasses ...
I overheard this conversation a while back and I found I couldn't improve on it as a description of the 3d TV experience. Picture this: the Bentall Centre in Kingston, two teenage girls - gotta tell you, they woz Chavs init - looking at the 3d display. They pass the glasses from one to the other. I think it was Monsters vs Aliens showing, certainly a CGI movie so the effect should have been as good as it can be. After a minute or so the taller of the two girls puts the glasses down; she turned to the other and summed up her experience in two words. 'It's shit,' she said, and then the pair of them walked away.
That's 3d TV for you; it's shit, so walk away.
No, they are not very easy on the eyes and having to wear the uncomfortable glasses doesn't help.
I'm sure they will get better and cheaper in the future so any sensible person would wait until they do.
Infernoz +1
Totally agree!
Several reason for limited take up:
1. People have too much debt to get new loans.
2. People don't want more debt i.e. they are skint, but not so stupid now.
3. People want/need to build savings.
4. People already have their overpriced big-screen HD TV, so see no point getting another TV so soon.
5. There are better things to spend money on.
6. There is not enough good-enough media available to justify buying into 3D TV.
7. 3D TV is bogus, given it is only simulated 3D, from a 2D display, rather than a true 3D volume/holographic display, with panoramic viewing.
1,2, and 3 will get worse, for all goods, as Quantative Easing continues to be less and less effective, because it is a Keynesian deceit. Even if QE did work, it works best when given to living people rather than zombie banks and the Ponzi idea which is called the state.
HD tv's only sold on mass when prices came down, plus there were forces driving large scale tv upgrades (phasing out of CRTs, analogue switch off, hd gaming). And, this was during easier economic times.
Where's the incentive to trade in a 2yr old HD tv to move to 3d, especially at £1500-2000 or more for the priviledge?
Jonny Average will buy a new tv every decade or so, so I can't see a mass rush, just a slow trickle over the next 10 years.
Only cash-rich gamers are likely to rush into the technology and this'll be driven only by the release of quality 3d games.
As for 3d at the cinema, just a desperate (and distracting) gimic thats not worth the extra ticket price
3d is merely the tech companies trying to push outdated (already failed) unecessary technology on consumers who don't se ethe benefit. Anyone wanna watch soaps in 3d? how about the news? movies are still better in 2d the colours aren't washed out and the film doesn't rely on gimmicky shots to get it's point across. As someone already mentioned consumers still haven't taken up HD in force, they might have tellies but i bet less than 20% regularly watch programming in HD anyway so why they theink we are going to shell out for more overpriced bells and whistles is beyond me.
The only people who might be interested in 3D TV is gamers. PS3 seem to be getting pretty excited by the prospect.
As far as Internet TV goes, it would be useful if it comes as standard, but no-one really wants to spend any money on it. This is what technology firms completely fail to grasp. The boom time is over.
We've got Spanish students staying with us for a couple of weeks. They got lost *twice* the first two days they were here, despite some anticipation from us and offers to show them around. Turns out one of them has a Nokia N95. So I said to him, why not get the latest OVI maps *for free* and download the UK maps *for free* and at least you can see where you are. If he splashed about a tenner, he could even get turn by turn walking.
You guessed it - not interested. As for showing him the mobisystems English-Spanish-English dictionary you can get for Symbian phones (that you actually have to pay for) - dream on! :-)
The general population just don't care...
I think that Toshiba will be launching one without the need for spectacles, which I would consider, otherwise the only one I would be interested would be just be a 50"+ HD variant.
Recent experience seems to indicate that having an intelligent fridge might not be a bad option.
Bleeding edge technophiles have only just upgraded to HD TVs and have no money because of the recession.
Technophobes reckon there's nothing wrong with the old, square CRT and don't give a monkeys about 3D
Basically, it's the wrong time to expect the country to shell out on a new telly. I've seen 3D in the cinema and it's not all that good, not even worth the price hike on a cinema ticket to be honset, let alone a whole new telly
3D TV is rubbish and anyone sensible enough would not buy one now.
1) brand new tech, bound to be crap
2) glasses? ugh! no glasses - expensive
3) content? is there anything that needs 3D? pr0n ofc, but that's it
and watching 3D Avatar in the cinema was painful. glasses rubbing on my nose and blurry vision ... not a good way to relax and watch something