Noiseworks PR - notable for its silence
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Apple's Iphone 4 advertising system fails
ADVERTISER TO FANBOIS Apple has seen its latest moneyspinning project hit a brick wall, thanks to the firm's legendary obsession with control.
When Apple's sultan of spin Steve Jobs proudly proclaimed that the Iphone 4 would come with adverts that did not "suck", delivered through the company's Iad software, fanbois everywhere starting foaming at the mouth at the prospect of having yet more propaganda to happily swallow. However it seems that advertisers, who are being asked to shell out many thousands of dollars per advert, are not happy with Steve Jobs' controlling hand on the creative and business processes.
Apple made a bit of effort to get Iad off the ground. Not only did the firm have to introduce multitasking in its Iphone operating system, but it also had to convince advertisers to pay over the odds for access to its easily brainwashed flock.
With Jobs' insistence to not allow Adobe's Flash software on his shiny toys, Iad remains just about the only way advertisers can get media rich ads displayed on the Iphone 4.
Jobs offered up the enticing prospect of advertisers taking over the whole device, with fanbois taken into a world of mesmerising glitz and marketing fluff, if they weren't there already. Apple proclaimed to have 17 launch partners for Iad, but cometh the hour, only two, Nissan and Unilever bothered to show up.
The reason is quite simple. Advertisers don't like Apple. One ad developer told the Wall Street Journal bluntly, "It's a huge issue having Apple in the creative mix." The US financial casino gamblers' rag also reported that at least one other launch partner has dropped Iad altogether.
A spokeswoman for Nissan, one of the two firms that actually have ads running, said that Iad had "driven exceptional results to date". Well yes, if there are no other adverts to view then it's not really a level playing field. For Apple however, the results have been far from exceptional, with an embarrassing 12 per cent conversion rate from Jobs' proposed partners to actual ad programs.
Some months ago, we predicted that Jobs' Mob might have problems with Iad, and it seems that we were bang on the money.
While Apple's faithful flock of fawning fanbois might be glad to pay through the nose to have Steve Jobs control their lives, advertisers seem to prefer an altogether more arms-length approach to gaining their own access to influence them. µ
Tags: Apple
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The author of this post hasn't noticed that he has failed as a journalist long ago.
To keep it simple: Author of this post, go fuck yourself!
Nothing like watching fanbois getting their knickers in a twist to make a good start to the weekend.
Lawrence,
Great article. This yet again highlights some of the downsides of iron-fisted control. Most of the benefits acrue to Apple the corporation itself, and even then, as this article highlights, it creates headaches for them too. You can't have your cake and eat it too Apple!
Read about three sentences... Stopped. So you think it's somehow powerful, hard-hitting journalism to insult your (potential) readers who own iPhones. I'll give you the benefit of the doubt and just assume assume you were going to say something somewhat intelligent in sentence four but you were off to a pretty solid train-wreck. You really need to find a more fulfilling religion anti-apple.
A company advertising on iPads would keep me from buying their products. I am sooooo sick of hearing about Apple toys, either positive (there are far more of the fanboi ones) or negative.
this hype article = FAIL
I'm fed up with the bias of enquirer in general. All this is done to pull in people doing searches of apple news. They make idiotic statements to draw us in for clicks. I'm not buying it anymore...I'm filtering my searches to exclude these bozos who feed off apple adverts and our clicks.
That mean im not going to see my favorite kraft diner ad???....soooo sad :(
ohh how I love the inq :)
The author of this article is highly biased and thus not credible whatsoever.
Btw, the correct way to write the service is iAds.
This is probably what the forced abortion of an article looks like. High on bias and rants, with no facts to speak of.
Don't quit your day job at the fast food!
This would be a good article if it wasn't so one sided. Apple could do better on advertising but I think their heads are too big right now. It's going to take an epic fail for them to realize, they aren't untouchable. However, at the same time, what Jobs is making is selling becuase it's cutting edge. Look around you, he's influenced other companies to make phones and other products more like Apple. Why? Because it's the next best thing. It's like the invention of the light bulb. Sure the first prototype wasn't that great. Then someone else comes a long and makes it better. Isn't this what we love about technology? The problem here is Jobs acts as if it's all about him when it's really not. Where would he be without that wonderful team of programers? He's not a god and he needs to realize this before he brings Apple down to it's knees again. Personally, I can't wait to see what he does next (no matter if it's his ego or his invention).
I love the smell of astroturf in the morning....
@Author
haha... very funny article ... please come out of your anti-apple den...
lol @ Lawrence Latif
You sound so bitter, all I got from your article, if you want to call it that... it's more of a "rant" than anything else, is that you seem angry and bitter of Apple's success.
This posting poses an opinion and not a fact. How does iAd fail ? How do you measure its success / failure ? What advertisers did you interview that have said that it doesnt work for them (i dont see any specifics) ?
As a consumer I actually like the modell that it works under ! As a developer/advertiser i actually enjoy the simplicity of using this new mechanism ! In the developer community, it is starting to pick up as more and more developers in my circle and others start to figure out how it works ! Most of all, this is just another alternative, Google has not been shut out of the mobile ad business on iPhone
even though there aren't many advertisers, it seems that the ones that are there are pretty cool. i especially liked the peacebomb video ... http://www.archiver.co/Technology/iPhone/1/