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Tablets will help graphics crunching CPUs be champions by 2014

If it can't render it ain't worth having
Wed Aug 11 2010, 16:24

TABLET AND NOTEBOOK popularity is expected to help shrink discrete GPU sales by more than 10 per cent by 2014 and drive the development of graphics enabled CPUs.

According to market research firm Isuppli, sales of tablets and notebooks will depress discrete graphics device shipments from 73 million in 2009 to 62 million in 2014. Their rise will push takeup of new graphics enabled processors including CPUs to replace the old style GPUs.

Isuppli predicts that a doubling of ultraportable notebook shipments by 2014 will mean that those products will lead the way. As well as higher shipments Isuppli foresees 82.9 per cent of notebook PCs using graphics crunching microchips by 2014, compared to 39 per cent today. If Isuppli can predict such a precise figure as 82.9 per cent four years ahead of time, could they please contact this journalist with next week's lottery numbers?

The Isuppli prediction would also seem to be good news for Intel, because of the graphics shoveling chips not the lottery. Isuppli says Chipzilla has already cornered the market in them with its Core I series. For AMD, the research company expects it "to launch graphics-enabled microprocessors in the fourth quarter of 2010 and 2011 time frame."

However AMD has pushed ahead with its Vision branding that has an emphasis on consumers use of graphics and video and it has already announced its Fusion graphics Accelerated Processing Unit product line. The INQUIRER hears from reliable sources that Fusion will tip up in this fourth quarter. Perhaps this helps explain Isuppli's fourth quarter graphics-enabled microprocessors prediction?

The focus on small form factor devices bodes equally well for ARM, which could win big in the tablet market after years of success in the smartphone arena. ARM's new A10 Eagle chip is being licensed by Texas Instruments for mobile computing devices. µ

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Comments
@BB

BB: the sale of Atoms IS impacting the sale of socketed CPUs (i.e. 'traditional' laptop and desktop CPUs). Atoms are available in netbooks and also in small desktops.

posted by : mike, 12 August 2010 Complain about this comment
Core I graphics is a joke

Core I graphics is a joke

posted by : aNewbie, 12 August 2010 Complain about this comment
Causation

The only way these tablets might get their 10% is because they'll just fill a market niche. It's like saying that Atom processors will decrease the share of desktop CPUs because people buy netbooks.

posted by : BB, 12 August 2010 Complain about this comment
Yea, Rob, u r right,

iSuppli ilosti itheiri imindi.

posted by : Slava, 12 August 2010 Complain about this comment
Integrated Vs Discrete

I'm no analysts in regard to market trends; however, I think there is a confusion regarding the discrete GPU as apposed to integrated graphics with a chipset.

As far as I can tell the market for discrete GPU, in portables and in desktops, should not be significantly changed as compared to sales of integrated GPUs that would normally be part of the chipset. Moreover, these shipments will most certainly go down because Nvidia will not be able to compete in large because they (currently) cannot produce the CPU GPU in a package like Intel and AMD.

No argument that the graphics capabilities will improve in the single package space and could do away with mobile discrete in large. I most expect that AMD will have the superior product (graphics-wise) if Intel does not up their game. This market disparity will require other non-wintel technologies to crop up in tablets and netbooks, a space where discrete GPUs were already not welcome.

posted by : Kode, 11 August 2010 Complain about this comment
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