JAPANESE ELECTRONICS OUTFIT Sharp has a cunning plan to give Apple a good kicking by releasing a 3D phone that can be viewed without special glasses.
The phone is also likely to have a 3D capable camera, and that will make it a little more interesting.
Sharp is pretty big in Japan although it's not dominant on the global market. It is not clear if the company is planning to sell its 3D phone worldwide.
Certainly it will be hoping to do a little better in the Western gadget market than its last effort - it made the 'Kin phones for Microsoft.
The 3D panel technology that Sharp plans to use is only practical to use for small screens such as those on mobile phones and portable games consoles.
However you don't need glasses to view it. But why would you want a phone screen that does 3D? Other than the novelty value it is hardly going to be much of a killer, we imagine.
There is no indication what the Sharp 3D phone will cost or what else it will be able to do. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home