Talk Talk and Vodafone tie up on mobile broadband

BLIGHTY ISP Talk Talk has signed a deal with Vodafone that will see it offer mobile voice and broadband alongside its current home phone and broadband services.

It's a pretty big deal for both companies, as Talk Talk has a huge subscriber base of around 4.2 million companies. Under the partnership, Talk Talk is going to use the Vodafone network to target its existing customers with low-cost monthly broadband contract deals.

The Mobile Virtual Network Operation (MVNO) agreement will start in the Autumn. Talk Talk split from mobile phone retailer Carphone Warehouse back in April, which has its own MVNO deal with Vodafone.

Talk Talk is one of the companies that have had success with low-cost broadband, pushing prices down significantly in the last few years, even if the speed and connection quality haven't necessarily improved in tandem.

It has a significant share of the home broadband market, so it makes obvious sense to offer mobile broadband packages alongside what it has currently, and this potentially could undercut competitors.

For example, O2 has gone the opposite direction and now offers home broadband services after having success with mobile voice and broadband.

Mobile subscribers can get a significant discount on home broadband, making it a very good deal if you're on the O2 network. Talk Talk might soon be able to offer a similar type of thing, but the other way 'round. µ