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HTC Droid Incredible parts cost $163.35
A BILL OF MATERIALS (BOM) worth precisely $163.35 is Isuppli's estimate of what HTC's Droid Incredible phone actually costs in components and assembly.
Its Teardown Analysis Service came to this conclusion largely because the Droid uses an Active Matrix Organic Light Emitting Diode (AMOLED) display, a Qualcomm 1GHz Snapdragon baseband processor and 4Gbit of mobile Double Data Rate (DDR) DRAM.
Qualcomm, Samsung and Hynix lead the BOM parade. The most expensive section of the Droid is the baseband applications processor at a cost of $31.40, accounting for 19.2 per cent of the smart phone's total BOM. This section is dominated by Qualcomm's baseband integrated circuit that has the Snapdragon processor.
Coming in at a close second in terms of expense is the touchscreen display at a cost of $31.20, or 19.1 per cent of the total. The AMOLED display portion of this subsystem is supplied by Samsung Mobile Display Company.
Next in the ranking is the memory section, at a cost of $29.80 and accounting for 18.2 per cent of the tab. In the handset torn down by Isuppli, this section consists of NAND flash memory and mobile DDR DRAM from Samsung Electronics and more NAND from Hynix Semiconductor. However, Isuppli believes that HTC is likely using additional sources of supply for these commodity memory parts.
Pricing for components found inside of equipment is determined using Isuppli's component price tracker service. It provides detailed information on costs for more than 350 components commonly found in electronic equipment, allowing Isuppli to develop its BOM estimates.
The teardown assessment accounts only for hardware and manufacturing costs and does not take into consideration other expenses such as software, licensing, and royalties. µ
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yeah it may cost less to produce and sell for the same price but they will never shift the same volume of phones as apple. So they need to sell the phone at a higher price to break even and make a profit within the units expected total sales.
the price you pay in the shops is just the maximum they think they can sell the phone for whilst still being competitive.
The Inq precisely reported the estimate. The estimate is $163.35, and an article discussing the estimate could say (for example) "iSupply esitmates the BOM is approximately $163", but the Inq wrote the precise amount. Too bad your comment wasn't clever.
Read the 1st sentence...
How can it be "precisely" & yet its an "estimate" of the cost? DOH!!
It was Verizon that licenced the term Droid for it's range of Android phones, and it advertises the Incredible as the Droid Incredible (much the same as the Droid Eris - the Verizon "Hero").
The Motorola "Droid" is called the Milestone on all other carriers.
Yes.. I meant "MORE".. "MORE" than it costs them to make it..
This just in, companies sell stuff for less than it costs them to make it. I know, it's a hard concept to wrap a head around, but please try not to blow a fuse in an effort to understand it.
The reason there are no comments is that it isn't from Apple as you pointed out. This site is so biased or at least some of the writers(as well as being very uninformed as to the realiies of how business functions) that it makes reading a lot of the articles irrelevant. I don't have a Mac or an Iphone and probably will never get one. I do have an old Touch which works quite well, and also a Nokia N800 which also works well but not as well as an touch and use both.If a piece of equipment works the way it is supposed to(mostly...not much works 100% they way it is advertised) and it fulfills a need, it should be given the credit it deserves.
I don't think the HTC Incredible is a "Droid" Incredible. I think Droid is only by Motorola, and the term Droid is licensed from Lucasfilm.
about how much HTC are ripping everyone off? It's cheaper to make than the iPhone 4 and sells for the same price on contract. It must be a rip-off right?