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Apple adds 27-inch model to display line

Veteran 30-inch display still lives
Tue Jul 27 2010, 14:40

ANTENNA TESTING firm Apple has added a model to its display range, a 27-inch so-called 'cinema' display.

Apple said that the 'stunning' 2560 x 1440 resolution screen has a 60 per cent larger screen than its 24-inch model and has a number of built-in bells and whistles that should impress anyone that wants a 27-inch display.

The display includes the Isight video camera, a microphone and speakers, and offers USB 2.0 and Magsafe connections. Apple explained that the screen, which costs just under $1,000, is the 'ideal companion to the Macbook and Mac desktop family.

"With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users," said Philip Schiller, Apple's SVP of worldwide product marketing. "With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate."

The screen, of course, looks nice, and has a 16:9 edge to edge glass display and adjustable hinge. Aiding picture quality, when the hinge is in action, the display uses in-plane switching to provide a consistent viewing experience.

No press release is complete without a nod to the green agenda, and indeed Apple said that its 27-inch display has an ambient light sensor that adjusts brightness and power consumption depending on its environment.

It is also made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, and meets Energy Star 5.0 requirements as well as earning EPEAT Gold status.

The 27-inch display will be available from September.

If three inches smaller fails to appeal, you can still buy the five year old 30-inch model instead. µ

 

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Comments
But the monitor's EULA states..

that you cannot under any circumstances view any websites on it other than apple.com and itunes.com.

posted by : no, 27 July 2010 Complain about this comment
Ha

Not normally a fan of the relentless apple bashing, but "Antenna testing firm Apple..."

Classic.

posted by : A, 27 July 2010 Complain about this comment
@Roland: U2711

I'd like to echo Roland's comments about the 27-inch Dell U2711 which uses the same panel Apple cram into their 27-inch iMac but without the yellow tinge problem (no, not the yellow tinge problem on the iPhone - that's glue, silly).

The Dell is getting better reviews because it uses older, tried and tested CCFL technology whereas the LED setup in the Apple is newer and more fancy sounding but problematic. You basically wouldn't want it.

The Apple nuts tend to forget that their chosen brand doesn't actually make anything and instead farms the manufacture of overpriced gadgets out to Chinese sweatshops or buys OEM (as is the case with the 27-incher behind the iMac which is made by LG).

posted by : Hieronymus P. Organthruster, 27 July 2010 Complain about this comment
Slipping

Only one snide remark in an Apple article from the "journalists" at the Inquirer? Standards are slipping.

posted by : Bilgepipe, 27 July 2010 Complain about this comment
U2711

How does it compare with the Dell U2711 which has favourable reviews across the board? Don't get started on LED vs CCFL though, I am more interested in other qualities

LED is a moot point.
As Anandtech wrote on U2711 review:
http://www.anandtech.com/show/2922/1

"LEDs are the new and improved method, but while they can save power they also tend to deliver a lower color gamut. RGB LEDs address that shortcoming but they cost more and appear to use a similar amount of power compared to CCFL (and we've only seen them used in laptops so far)."

posted by : Roland, 27 July 2010 Complain about this comment
LOL @ ANTENNA TESTING FIRM

You got me cracking there :D

Keep up the good work :):):)

posted by : hex, 27 July 2010 Complain about this comment
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