BLACK IS THE NEW WHITE for now as Apple has just announced it is not able to produce the white Iphone 4 for love or even £499.
Having had a brief spell of positivity with the announcement that it is pulling in cash like the Pied Piper did rats, the cappuccino company has announced that although it could probably sell ice to the Innuit, it won't be selling anybody a white Iphone 4, at least not in the near future.
The white Iphone 4 was already limping along behind the black model, and was slated for a release this month, in fact in mid-July, according to the last message from Apple on the subject.
However, this Friday afternoon, the firm released this updated statement, "White models of Apple's new Iphone 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular Iphone 4 black models is not affected."
We don't know why the black model is ‘more popular', perhaps it is because it is the only one that people can buy. For now, or if you prefer, still, the web store yields no satisfaction for shoppers.
Making a white sleeve for a phone that already struggles to hold a signal must be very time consuming. Perhaps the firm can use the time it takes sourcing some white emulsion to fix the antenna problem.
Or perhaps that is the reason for the delay in the first place. Sadly, for now, only Steve Jobs and the PR machine know. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home