One in eight people have been hired by McDonalds
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FTC wants to hold firms responsible for privacy
THE US Federal Trade Commission has been telling senators how it would be a jolly good idea if it could enforce the way that companies look after their customers' privacy.
US House Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce heard evidence from David Vladeck, director of the FTC’s Bureau of Consumer Protection.
He outlined the FTC’s law enforcement actions against companies accountable for protecting consumer privacy. He said that the FTC has brought 28 actions charging businesses with failing to protect consumers’ personal information and 15 actions charging website operators with collecting information from children without parents’ consent.
The FTC also has brought 15 spyware cases and dozens of actions challenging illegal spam, including an action against a rogue Internet service provider that resulted in a temporary 30 per cent drop in spam worldwide.
Finally, the FTC has brought 64 actions alleging violations of the Do Not Call Rule, resulting in violators paying almost $40 million in civil penalties and giving up nearly $18 million, including consumer redress.
While this was all well and good the FTC wanted to take things a little further. Vladeck said that he supported the proposals’ provisions giving the FTC rulemaking authority under the Administrative Procedures Act.
He added that if if privacy legislation is enacted, Congress should consider requiring simplified disclosures to make it easy for consumers to complain and compare privacy protections offered by different companies. µ
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It would be simple, when an email is sent, the server checks if the recipient has approved the email to come through, if the address isn't approved(the actual place it came from, not the To: From: stuff) then it'll go through, otherwise the sender either pays a small tax(maybe a tenth of a cent) or the email goes to the bit bucket. Whether or not their willing to pay would be determined before the email was sent.