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Microsoft reveals Windows Phone 7 handset manufacturers

Fingers the usual suspects
Thu Jul 22 2010, 13:56

FORGOTTEN SMARTPHONE DEVELOPER Microsoft has named the handset manufacturers that it hopes will help stave off its demise in the smartphone market.

Microsoft is desperately pinning its hopes on Windows Phone 7 to reverse its trip to oblivion. However until now it remained quiet about who will help it do so. Now the Vole has finally revealed that handsets running Windows Phone 7 will be produced by Asustek, Dell, HTC, LG and Samsung.

That's about all Microsoft was willing to say on the matter as it tries to drum up interest in its next mobile operating system. The handsets themselves are nowhere to be found, with release dates equally elusive.

Microsoft is passing around a Samsung handset to developers in the hope that some applications will be created for its operating system at launch. Apparently the handset itself isn't what will end up in punters' hands, so that doesn't provide too many clues either.

The Vole is playing a dangerous game by not giving away enough information about its smartphone plans. Even Apple, known for its secrecy, announces its Iphones months ahead of launch, allowing customers to ditch their mobile operators or save up for its expensive toys. Microsoft's silence on the matter could mean that it is nowhere near getting phones running Windows Phone 7 on the market.

In the meantime, Apple's shiny toy and the numerous devices running Google's Android operating system are luring potential customers away from Microsoft. It will be interesting to see how many phones from the aforementioned manufacturers will actually run the Vole's operating system. HTC in particular has been a vocal supporter of Google's Android, while Samsung's Galaxy S has emerged to be one of the firm's most successful high-end handsets.

For Microsoft, name dropping won't be nearly enough to lure smartphone customers away from the very credible alternatives that already exist today. µ

 

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Comments
Dear John C, here is my guess at why MS will not allow v7 on existing phones.

1 - Annoucing lots of hardware partners that people know well and probably like means that people will hold off on buying a new phone/agreement.

2 - Getting people interested early means that you have more demand and a high number of customers interested in the product at launch. More sales during launch week, more PR spin etc.

3 - How much "profit" is there really in it for MS to release a ROM for older handsets? How many ROM downloaders would pay for it, and what would the network and handset makers say?

I have tried putting ROMs on older phones and while they worked the new OS's were slower because they expected more RAM etc.

So why would MS make a ROM available, and for which handset models and manufacturers?

Development, testing etc all cost money. Would you really pay £500, £1,000 or more per handset for a ROM?

How many days per phone would developers need to code at a minimum of £250/day?

How many days testing per phone model?

Spread those costs over a very small number of ROM downloaders and I doubt any would pay the costs.

That's why it will be made for new tech. And it's the best way for us all. The demand spreads the costs. The new tech allows for more powerful features. We are all winners.

To sit back and stick bodged ROMs on old hardware will not make you rich, it will not pay your wages and it will not pay for a nice holiday. Instead it will make you a linux fanboy because you cannot afford a new phone, because you are not in the system! ;-)

posted by : interested_party, 23 July 2010 Complain about this comment
So???

@ John Coryat

Do you really think that not being able to officially put WM7 on an existing handset is going to stop the 'MS Faithful' doing just that? I bet even before the launch of WM7 I will have that ROM on my HD2 running like a dream. Microsoft have got to give this a try because this is probably the last push they have at getting into the Smartfone market, and with the Windows OS being slowly pushed out the window by other rivals there isn't much more they can do to survive. Is it worth them going down the Apple route and making the devices themselves?

posted by : Anon, 22 July 2010 Complain about this comment
You Missed A Few: HP, Toshiba & Sony Ericsson

You missed a few huge manufacturers announced as partners way back in March: HP, Toshiba & Sony Ericsson. I know it's Microsoft's product and your trying to pretend like they're going to fail so that you can "make news," but at least get the facts straight and try to keep up since this "news" is months old.

posted by : techSage, 22 July 2010 Complain about this comment
Oh dear typical reaction John.

I bet you say -

"Wahhh I wish MS would ditch all the legacy crap and start from scratch!"

and I bet you say too -

"Wahhh I wish MS didnt ditch all the legacy crap and start from fresh!"

You can't have it both ways chap, so which is it?

Make your mind up!

Live in legacy land or suck it up and move on.

What futher amuses me is that most of the smartphone whiners going on about being 'left behind' are the types that upgrade their phones every year or sooner anyway.

So you are a step behind for 6 months.

Boo..hoo.

posted by : jason, 22 July 2010 Complain about this comment
Microsoft is a has been

Microsoft has missed the smartphone boat and will really have a problem moving people into their already obsolete platform.

One thing that's really going to bug the MS faithful, they're not going to allow W7 on any existing handset. This is sheer lunacy! Why start out with a 0% market share and make everyone who currently owns a MS based device annoyed and discouraged?

Android and iPhone have a quantum leap ahead of MS. It will be hard to even make a dent in their lead.

posted by : John Coryat, 22 July 2010 Complain about this comment
aboutus
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