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Microsoft allows Brits to access Zune Pass

The velvet ropes part
Mon Jul 19 2010, 14:32

STILL ASPIRING MUSIC MOGOL Microsoft is bringing its all you can eat music service, Zune Pass, to the UK.

The service, which is a rival to Apple's Itunes and Amazon's MP3 store, has until now been limited, like its Zune music player, to the US. Now users here in Blighty are able to sign up for the service, which promises "unlimited access to music" for a fixed monthly fee.

Before Microsoft's legions of Zune users get too excited, it seems that while you might be able to subscribe to the music service, Brits cannot stream music to the Zune software. Those hoping to actually listen to music they had paid for can do so by changing their machine's locale to the US.

It's clear that Microsoft hasn't quite ironed out the bugs prior to its roll out as users have found that certain tracks won't stream. The most likely cause is the licensing agreements negotiated with the greedy music labels.

This move would have ignited hope that Microsoft will finally start selling its under-rated music player in Europe. Instead, with the launch of Windows Phone 7 approaching, it's unlikely to ever see the light of day outside the US and Canada.

Zune Pass will be included with Windows Phone 7, however Microsoft is posturing to get its service up and running before that sure-fire sales blockbuster hits later this year. µ

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Comments
Good news

Great news about Zune being available in the UK. I have a Zune & really love it. It's far superior to my wife's iPod.

I recently traveled to the UK and couldn't access the Zune online store, which was quite disappointing to me. I agree with the author that the territorial limits must have something to do with restrictions imposed by the greedy music licensing companies.

posted by : JJ, 19 July 2010 Complain about this comment
Hmm bit too late really...

As much as I love my Zune, the time for this (in the UK) has past.

Still no sign of the Zune appearing outside of the US so there is a paucity of mobile devices to push this to the Zune ecosystem.

Most folks I know have bought the iSheep phone already.

Listening to music on my noisy 360 isnt a great idea.

And worst of all I have the option of an 'all you can eat music buffet' already with Spotify. I can also use a great deal of Spotify for free.

The Zune Marketing team are the worst in the world. They had a great product and ecosystem but just flushed it down the toilet due to lack of vision or effort.

Thanks for too little too late.

posted by : jason, 19 July 2010 Complain about this comment
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