You have to pay eternal attention to developments that could become a 10X factor in your business - Andy Grove - Only the Paranoid Survive
REALISING THAT some people have a burning desire to buy nappies while shopping for books, e-retail giant Amazon has added a range of grocery products to its website.
Amazon's Grocery store opened its doors today, and it promises a range of household, niche, ethnic and international products.
"Amazon.co.uk's aim is to be the place where customers can find and discover any product they want to buy online, and with the introduction of this new store there are thousands of household, niche, ethnic and international grocery items, all available at the click of a button," said James Leeson, director of grocery at Amazon.co.uk.
"With unlimited virtual shelf space, customers can choose from a wide variety of products, all of which benefit from free delivery. We will work tirelessly to increase the selection of grocery items available to be delivered directly to customers' doors."
Brands represented in the store include Nestle, Kraft, Proctor and Gamble, and Pepsi. So far though, we are leaning towards ordering this, which is called Sugar Candy, which looks like crack cocaine and purports to contain seeds and nuts.
Maiden aunts, meanwhile might appreciate the ability to buy a kilogram of sugared almonds, while others will be all over Marina's keks, but we suspect that ageing ravers will be disappointed with these disco biscuits.
Amazon reckons that there are some 22,000 brands represented and indeed we just got lost in its fish section. µ
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