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Nokia is falling out of the smartphone market

Apple lemmings are pushing Nokia off a cliff
Wed Jul 07 2010, 14:25

POURING MORE COLD WATER on Nokia's plans to re-enter the handset market, a report suggests that it might as well not bother.

It appears that while the new head of handsets at Nokia was sucking on the end of his biro and penning his call to arms, Yougov was producing a report that said it is losing users and will continue to do so.

In its survey of people looking to upgrade their handset Yougov found that just ten per cent of shoppers are expecting to buy a Nokia handset, half as many as were planning to in December.

Meanwhile forty one per cent of polled punters said that they would buy an Apple handset, and fourteen per cent a Blackberry. Much of the problem apparently comes from Nokia's woeful application stores, which apparently are more boring than soaring.

Russell Feldman, research manager in Yougov's technology and telecoms team said, "Where Nokia once led the market, it has drastically fallen by the wayside. Its OVI store continues to be significantly outperformed by both Apple's Apps store and Android Marketplace. The results of our data consistently show that the market leader is fast becoming an also ran in the smartphone market. New products, software and apps are needed soon if Nokia is to keep up with its rivals."

Yougov reckons that Nokia was 'drastically unprepared' when Apple and Google entered the market and has suffered as a result. Perhaps it should have paid more attention to what was going on around it, because if you've missed the Iphone you must have been asleep under a rock.

Nokia users are far less likely to brag to their friends about how bloody great their handset is, unlike Fanbois for example, and as a result its 'recommend score' dropped from 15 per cent to 12 per cent in just six months.

Apple, meanwhile, has a recommendation score of 70 per cent. Although the Iphone 4 might change that. µ

 

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Comments
Nokia PDF Reader

If you want to read PDFs on Nokia S60v5 (5230, 5800, etc), don't waste your money on Adobe Reader. Get AlternateReader from sourceforge.

N.B. I'm not associated with AlternateReader in any way.
N.B.2. You tap the bottom or top of the page to go to next / previous page respectively.

posted by : Pawel, 13 July 2010 Complain about this comment
Nokia vs others

Nokia has got few good phones out there esp N900 and its not about touch screen i'm not fan of it anyway, Nokia got problems when updating the phone it wipes all numbers, restart automatically , OS crush.
Nokia price is good comparing to Iphone,(I dont like Apple its too expensive).
I think any software accept apps (Add-ons)is successful like Dreamweaver and Firefox

posted by : Father, 12 July 2010 Complain about this comment
Nokia vs others

Nokia has got few good phones out there esp N900 and its not about touch screen i'm not fan of it anyway, Nokia got problems when updating the phone it wipes all numbers, restart automatically , OS crush.
Nokia price is good comparing to Iphone,(I dont like Apple its too expensive).
I think any software accept apps (Add-ons)is successful like Dreamweaver and Firefox

posted by : Father, 12 July 2010 Complain about this comment
Nokia *are* their own worst enemy.

Sorry. Bad grammar. Slap on wrist. Et cetera.

posted by : Oliver Jones, 08 July 2010 Complain about this comment
Nokia is their own worst enemy

Nokia have made it too hard to find a conservatively-styled phone that just works. The E51 was their last grand effort, and it lasted barely six months on the market before it was replaced with the E52, which was far more gay by design.

Straight phones don't seem to last very long with the marketing wonks in charge at Nokia. If it isn't designed for a 14-year old, it seems to be surplus to requirements, or so Nokia seems to think. Trouble is, most business people who want to buy such a phone aren't 14 years old.

They also removed the option to buy your E51 without a camera (which I have found VERY useful when it comes to visiting clients with strict data centre rules) - and thus, made it utterly useless by design.

posted by : Oliver Jones, 08 July 2010 Complain about this comment
ROTFL

"plans to re-enter the handset market"

This is very possibly the stupidist, most illinformed comment published on The Inquirer this week - and, my friends, that is REALLY high "praise" indeed.

Only a myopic fanbois in-duh-vidual with neither critical sense nor the ability to read could possibly write something so galactically at odds with reality - on a tech news site no less.

Mike, where are you, we miss you!

Dweeb
(iPhone by force, not by choice)

posted by : DrDweeb, 08 July 2010 Complain about this comment
Who, users???

Mobile phones are tailored to mobile network operators needs. No one asks end users what they need! That's the reason why Nokia has xxx different phone models.

PS. I will buy 5230 next week to pair it with 'Polar for Nokia' heart rate monitor. It will also probably be good multimedia device/ pdf reader. Maybe even good chromatic tuner. And excellent PHONE!

PPS. I don't need 'smartphone' for using the web at min. $15 pro half GB.
Apple/Google/Nokia battle will be probably over when mobile network operators will offer the voice and flat rate prices equal to wired networks.

PPS. In my WiFi reach I like to use display that has 1000 lines of resolution, real keyboard and mouse.

posted by : mikim, 08 July 2010 Complain about this comment
I'm a proud owner of a nokia smartphone

My E62 has been my mate for three years now. I'm always thinking in giving my phone a well deserved retirement and go buy something new.

Of course the Iphone came to my mind as a replacement, and I borrowed my friend's one to try it out... I have to be honest, I didn't like the iphone. I just didn't like it.

Look, when you think in cars, you think in a toyota, maybe a mercedez, or whatever. Lamborghini, ferrari or something.

But when I think in a smartphone... I think in Nokia, Samsung, and Sony Ericsson. After trying the iphone I cannot think in Apple when looking for a smartphone... sorry.

So I'm sticking with my E62 until I find something that matches my exigences. It has to be good in messaging front, documents editing and reading, and heavy multitasking (i really mean heavy). My E62 sometimes baaaarely can keep up to my exigences. The iphone didn't even came close. A Phone with a superfancy GUI doesn't mean to be a good phone or smartphone.

And I didn't mention price.

posted by : Fito, 07 July 2010 Complain about this comment
Some comments on the article

Thanks for the article, but I have some constructive criticism:

(1) Please link to your sources better. The article links to yougov's site but not an article(s) in particular. A search on yougov's site for 'nokia' returned one result:
http://today.yougov.co.uk/consumer/smartphone-brand-loyalty

(2) The only relavent article I found (see comment 1) did not provide some of the statistics you noted (i.e. 41% of smartphone owners say their next phone will be an iPhone). Please provide a basis.

(3) The article has neither a sense of humor nor a basis for it's numbers, so why is it on the inq? I have been kind to take the clickbait and even reply with a comment because I like the Inq, but overall this article is dissappointing.

.........
Now for the fanboi stuff:
If the following are true:
41% of owners will buy an iPhone (iOS)
14% will buy a Blackberry (blackberry OS)
10% will buy a Nokia (meego OS)
then 35% will buy something else, likely Microsoft Mobile or Android. This suggests the earlier trend of Android outselling Apple were short-lived, and Apple may again be on top with large margin. As fandroid I find that fad, I may cry.

I'd like to post something like "But the iPhone still sucks." to get a flame war going, but this article doesn't deserve it.

posted by : mike, 07 July 2010 Complain about this comment
You been reading american tech sites again?

'falling out' of the handset market?
Don't you mean might lose it's current worldwide dominance:

http://techcrunch.com/2010/02/23/smartphone-iphone-sales-2009-gartner/

http://www.gartner.com/it/page.jsp?id=1372013

Much as I'm not a fan of Symbian etc, here's some news: Nokia are still the worldwide leader by a fairly large margin. Stop the fan boy blog like posts, and start being a journalist please. You can always start by researching..I dunno, facts perhaps?

posted by : Khephren, 07 July 2010 Complain about this comment
get a life!

u guys are amazing! keep bashing Nokia and pumping the Icrap..lol! it is getting old guys and u need to get a life! nokia upcoming devices and even current devices like the N900 are the best out there! the N8, E7 and the upcoming N9 (based on meego) will distroy the crap out of the much hyped devices like the Iphone 4... How about the antena on the Iphone 4? got reception anyone?

posted by : walid, 07 July 2010 Complain about this comment
aboutus
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