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AMD will invest to prop up Fusion

Wants more company
Wed Jul 07 2010, 10:24

CHIP DESIGNER AMD is going to open its chequebook to invest in technology companies to prepare the way for its upcoming Fusion processor.

The outfit said that it will invest in software companies to develop applications that harness the parallel processing capabilities of CPUs and graphics processing units to boost system performance.

Talking to PC World, John Taylor, director of Fusion marketing at AMD said the chip design house will invest in hardware outfits that can help expand the market for Fusion chips.

AMD's Fusion architecture combines the x86 CPU and graphics processing unit (GPU) in a single chip. It is expected to start to appear next year.

Taylor said the the goal is to speed time to market for the kind of computing hardware and software that Fusion products enable.

Developers who are working on visual computing, performance per watt and unusual device form factors should probably give AMD a ring.

The company has already made investments strategic to Fusion, though it will not say what.

It seems that it is following the lead of its rival Intel, which has been making similar investments to expand the x86 software ecosystem to new devices such as smartphones and tablets.

Intel has already said it is working with Nokia to develop the Linux-based Meego OS, and it also acquired Wind River last year for $884 million as part of a push into embedded devices. µ

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Comments
Why wait.....

As AMD have been so vocal against proprietary software such as Nvidia's cuda and Opencl has been available for a fairly long time now to allow for such gpu/cpu software usage why would they have waited for fusion to "open their wallet"? This is more PR BS, AMD will just wait for 3rd party developers to take this on....if they actually do....personally I'll wait untill the software environment warrants it before I buy a fusion product.

posted by : techno, 07 July 2010 Complain about this comment
Don't think so

I dont think so. Core i3/i5 are seperate CPU and GPU on a single die (and the GPU is pretty lame). Fusion is a fully integrated CPGPU, and is truly the way forward. Hopefully AMD will integrate a full DX11 part that has most of the features of the current 5xxx.

Intel did the same thing with early dual/quad cores by the way.

posted by : tman, 07 July 2010 Complain about this comment
www.aiguamolls.com

Intel es way ahead with those Core i3/i5's, too bad AMD delayed Fussion too far away.

Let's see it they have some nice Directx11 GPU's inside with lots of shaders and everything. I don't care if they are hot, CPU cooling is a much more easy thing to cool, and there are some nice coolers up there to cool a CPU+VGA powerhungry unit.

Regards

posted by : Joaquim, 07 July 2010 Complain about this comment
aboutus
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