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Apple gets the Microsoft treatment by the FTC

Antitrust investigation begins
Mon Jun 14 2010, 10:00

THE TAME American IT press said it could not happen, but it appears that Steve Jobs is finally going to be investigated for his antitrust antics.

For a while now an unofficial investigation has been working to see if Jobs Mob has become an Evil Empire as it tries to emulate Microsoft in seeking global domination.

While Apple has lots of competition in the PC market, it seems to have built up a near monopoly in the mobile advertising market and there have been accusations that the outfit is behaving the same way Microsoft did when it found itself in a similar position.

Bloomberg reports that the US Federal Trade Commission (FTC) is preparing to review allegations that Apple is engaging in anti-competitive tactics to suppress rivals in the mobile advertising market.

Apparently there was enough proof for the FTC and US Department of Justice to have quiet words about which of them is going to go after the scalp of Steve Jobs to match the one from Bill Gates that is sitting in their trophy cabinet. In the end the FTC decided to go for it.

What apparently was the last straw was Apple's decision to ban developers from using Admob and Google's advertising software on Apple's Iphone.

Last month the FTC only allowed Google's $750 million purchase of Admob to go forward because it was worried about conditions that Apple was placing on software developers and advertisers for the company's Iad program.

We are expecting other antitrust investigations to follow. There have also been concerns that Apple is putting too much pressure on the music and movie industries to do what they are told as well.

Meanwhile we expect the tame US IT press to bang on about how wonderful Apple is and that the FTC is mistaken. µ




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