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HTC plans a tablet and sees women as a major market

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Fri May 28 2010, 13:34

SOCIAL NOTWORKING women who want to surf while watching the telly in their living room are a prime market for tablets according to HTC.

Market research conducted by the smartphone manufacturer found that likely users of the expensive drink trays were women who wanted to communicate with friends with a tablet on their lap while watching their favourite television programmes.

HTC vice president Europe, Dr Florian Seiche, speaking at the Open Mobile Summit held in London, said "Our study found women social networking while watching television was a likely use for tablets".

Giving no more details about HTC's tablet plans, Seiche did talk about Google's Android OS as having a big future in the business market.

Meanwhile over in Scandinavia, 4G networks might enable women to watch telly and social network all on their tablet. Describing webtv as an application that will drive a lot of 4G network traffic, Nordic telecommunications company Teliasonera's president for mobility, Håkan Dahlström told the summit that around half of its subscribers are Iphone owners. µ

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scott, you have inspired an idea for me. An ipad holder.

It will be tooled up in China in the next 2 weeks, and be shipped here 3 weeks after that. Thanks!

;-)

Women are socially more advanced that men, so women tell me. That's why they are big on soaps, chatting, soaps, more chatting etc.

Touchscreen pads will take off if done right. Apple will also make them cool and desireable to the mainstream, not just geeks and gamers.

We are about to the birth of something big. We have touchscreen pads, facebook, gaming, bingo, telly and it's all on one device.

Can someone please make one that's car mounted in my dash, and come up with an ISO standard for car kits? Thanks.

posted by : interested_party, 30 May 2010 Complain about this comment
A no-brainer, it's already happening

Women DO talk on their cellphones and browse the internet while watching TV. However, while tablets might be an improvement over laptops for point-and-click browsing through the news, email, and online shopping, I find it less likely that women will go for the "up the nose" webcam shot that video telephony would likely provide on a tablet.

So maybe they'll browse and chat through the speakerphone, but I expect video telephony will only happen in prepared circumstances when she's out of her housecoat and the make-up is on.

posted by : Scott, 28 May 2010 Complain about this comment
This strange breed of media multitaskers

"Women" as they're known...

But would you want to tablet-use while watching television, even with your gynoid hormone-mutated* parallel-processing brain? I'd suppose that either voice-chat, or an actual phone call, or netbook touch-typing so that you don't have to look at where your dainty little hands are on the shrunken keyboard, you can watch the screen.

*I have heard, on the other hand, that every human being starts out in the womb with female characteristics, and then some of us have some bits either start growing or drop off and what's left comes out as a little boy. So it's males that are the mutants. Whatever, I blame the decor. Mums are pink all over on the insides, no wonder a chap gets confused about his sexual identity. Fortunately after birth there's usually a close and prolonged acquaintance with bosoms to get the idea across, although these may be pink also. Happy days nevertheless. This isn't relevant but I like thinking about it.

posted by : Robert Carnegie, 28 May 2010 Complain about this comment
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