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Apple is said to be bigger than Microsoft

US press gets ahead of itself
Thu May 27 2010, 11:35

THE US PRESS has taken wing this morning, running stories that Apple is now bigger than Microsoft.

This of course is seen as the ultimate vindication of the hippy geek business model against that of the grey-flannel suited, evil monopolists in the Wintel alliance who locked users into walled gardens where they could only buy one type of hardware and one brand of software. Yeah, well the US trade press does not get the concept of irony either, and neither does Apple's unpaid press office at the New York Times.

"But the click-clack of the keyboard has ceded ground to the swipe of a finger across a smartphone's touch screen," the New York Times printed.

Generally you need to get a passport to enter Apple's fantasy logic but this morning there should have been wholesale sackings at IT magazines throughout the world that reported that Apple is now somehow 'bigger' than Microsoft.

The fact is that Apple's shares are now worth a lot of dosh and worth a bit more than the Vole's. But does that mean that Microsoft is smaller than Apple, or that the company is bigger? Um, no.

If that was the case then in a bad day of trading Apple might fall back down to the same 'size', in terms of market capitalisation, as it was before the Ipod and Iphone fads began.

Are Apple's financials in a better state than Microsoft's? Does it make more money? Er, no.

Microsoft's annual net profit was $14.6 billion, compared with $5.7 billion for Apple. Microsoft also reported larger full-year revenues of $58.4 billion, compared with Apple at $36.5 billion. So Apple makes a third less money than the Vole each year.

Microsoft also has quite a bit more cash and short-term investments, $39.7 billion to Apple's $23.1 billion.

So in what way is Apple bigger? More people believe in Apple's future ability to make lots of money. Some of the biggest shareholders are Apple fanbois too, who buy anything with an Apple logo on it at any price.

But for the last few years they have been completely right. This has pushed the price of Apple's shares incredibly high.

So what you have is the 'value' of the company as opposed to what it does or makes being trumpeted as the 'size' of the company.

It is true that Microsoft is in a bit of trouble. It has consistently missed the ball in second guessing the way technology is running. It also lacks a charismatic leader who can flog dog poo to consumers and say it is ice cream. But the Vole's financials are still what Steve Jobs can only dream about. µ

 

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Comments
@ silverburn

Well..

True. I guess there must be some reason ppl are willing to pay as much...

I just can't figure out why.
I'll have no choice but to have peace with those facts. :/

Greetz.

posted by : Eggz, 01 June 2010 Complain about this comment
@ Eggz

Actually it does count - as public companies, their worth is what people will pay for them, and that is determined by boring stuff like profitability, reserves etc etc. Profits = good. Capitalism at work.

A Rolls Royce might have cost you £100,000, but if all you can get on the 2nd hand market is £500, then your Rolls Royce is worth £500. Just so happens that right now, MS is the Rolls Royce.

posted by : Silverburn, 01 June 2010 Complain about this comment
You can't block or sack the truth

Nick is right. Apple isnt bigger, only its dream is.

keep dreaming fan boys! the dictatorship claimed as "communism" also broke down cause it was selling propaganda, and dreams that WERE NOT met with facts.

If not microsoft, then some other company, maybe google, will crush dictator regimes like Apple, how?
With having an open mind.

Apple is a revolution !?
Revolutions are supposed to be about freedom. Numbskull :) This is not a revolution. This is a plague :D.

Good article nick!!

posted by : Eggz, 01 June 2010 Complain about this comment
Umm..Those aren't flops

@ marc123

A lot of those things you listed weren't flops.

1) Vista-This was a victim of bad press, Win 7 is pretty much the EXACT same OS....go figure

2) Microsoft Mobile-How is this a flop? Its only on a select number of phones, maybe totaling 3 or 4 models

3) Zune-Not even close. I guess we can call MACs a flop since they have less that 92% of the market right?

4) Bing-still gaining traction

5) Microsoft Surface-only meant for restaurants and the like, not a normal consumer product

6) Xbox-REALLY? the XBOX is a flop? Please....

7) Microsoft Windows Tablet edition-Meh

8) Windows CE-Not really...

9) Microsoft Money-Meh

10) Microsoft TV-I guess this just morphed into Media Center, so again, not really

11) Live Meeting web conferencing software- Never heard of it

12) Windows Home Server-Probably

13) Microsoft Automotive-Really cant find any info to back up your claim on this

posted by : Leparsdon, 01 June 2010 Complain about this comment
It's quite obvious...

...why the author has quoted the 2009 financial results.

Because they are the last COMPLETE set of financial results filed by Apple.

All those financial measures (revenue, profit, etc) are measured yearly, NOT quarterly.

posted by : Colin, 29 May 2010 Complain about this comment
Why has he

Why has nick quoted Apples 2008/2009 financials.

Has currently $40 Billion in cash in the bank which is the GDP of New Zealand!!!!!

It currently made Q2 $13.50 Billion Turnover and has a $3.05 billion profit for 3 months!!! thats nearly $1 Billion profit per month!!!!!

Its unbelievable how so called journalists can print old incorrect info then look stupid backing it. Do your research NICK you look stupid!!!!!

posted by : adam8, 28 May 2010 Complain about this comment
Both Evil

The only OS I care about doesn't even have have a market share. The bigger they get the more greedy they get.

posted by : Scott, 27 May 2010 Complain about this comment
SURPRISED

Well Microsoft has had so may flops this last 10 years see below:

1) Vista

2) Microsoft Mobile

3) Zune

4) Bing

5) Microsoft Surface

6) Xbox

7) Microsoft Windows Tablet edition

8) Windows CE

9) Microsoft Money

10) Microsoft TV

11) Live Meeting web conferencing software

12) Windows Home Server

13) Microsoft Automotive

14) ActiMates including toys like barney

posted by : marc123, 27 May 2010 Complain about this comment
SURPRISED

Well Microsoft has had so may flops this last 10 years see below:

1) Vista

2) Microsoft Mobile

3) Zune

4) Bing

5) Microsoft Surface

6) Xbox

7) Microsoft Windows Tablet edition

8) Windows CE

9) Microsoft Money

10) Microsoft TV

11) Live Meeting web conferencing software

12) Windows Home Server

13) Microsoft Automotive

14) ActiMates including toys like barney

posted by : marc123, 27 May 2010 Complain about this comment
FINANCIAL RESULTS WRONG

Apple actually made Q2 2010 Revenue of $13.50 billion and net quarterly profit of $3.07 billion.

So if is this revenue carries on for the rest of 2010 Apple will announce below:

$54 Billion turnover

$12.28 Billion profit

$52.28 Billion in cash in the bank

The above does not count the $1 Billion turnover for every 1 million ipads sold!!!!!!

posted by : hss1, 27 May 2010 Complain about this comment
Ri-Nickulous (AKA the Nick troll)

From Wikipedia: ..."Market capitalization represents the public consensus on the value of a company's equity." and "Note that market capitalization is a market estimate of a company's value, based on perceived future prospects, economic and monetary conditions."
Words like estimate and consensus hardy mean the same as size. Also, Market caps can be wrong or manipulated and in the end market cap is speculation.
Determining a company's true size with speculation is a fools game. Look back to the dot-com bust of 2000 for more insight.

I could ask, "Why hasn't he Inq blocked this two-bit troll?", but I already know the answer. You generate a lot of hits following his every story and word like a teenage girl on a Hannah Montana web site. I could complain about your infantile whining, but the entertainment value of your silly rants far outweighs the annoyance of your primary school obsession with Nick.

posted by : nECrO, 27 May 2010 Complain about this comment
Yeah Market Capitalization!!!

This is basically selling on the future of Apple. Didn't Steve Jobs have the most tenacious and highly recurring type of cancer, pancreatic cancer?

Only fools think they can really estimate the future but then this is all about the stock market which everyone knows is prone to falling flat on it's face.

posted by : Brian Burke, 27 May 2010 Complain about this comment
Well, they're both big enough to be evil.

Apple's appeal seems to be for those who want to use a computer without having to make any effort at learning. Thus, they're content within narrow limits and accept constraints like on the original Mac, completely closed box, and having to ASK the system merely to eject a diskette. It's only thanks to the seriousness and relative freedom initiated by IBM in the open box PC that "gutless wonder" Apple can now modify a BSD and run it on Intel hardware to keep up the pretense that Apple is a "technology leader". Without Chinese production, Apple is nothing but plastic cases.

(Yes, I know about video editing, but the Amiga did it better, with real hardware multi-processing.)

posted by : bigger_luddite, 27 May 2010 Complain about this comment
Give it a rest, Ferret

MARKET CAPITALIZATION. A figure which you conveniently left out of your Apple-bashing, fact-skewing story.

Apple's market cap is higher than M$'s.

End of story.

WHY hasn't the Inq fired this two-bit hack yet!??!?!?!?!?!

posted by : Ri-Nickulous, 27 May 2010 Complain about this comment
Obviously

The BBC ran this story, so it must be true. Please stop peddling facts; you're way out of line!

posted by : simon b, 27 May 2010 Complain about this comment
They differ in number of shares too...

Apple currently has 909.94 million shares versus Microsoft's 8.76 billion. Hardly the same size or total value, aren't they?

posted by : Magius, 27 May 2010 Complain about this comment
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