Do you slow down when you see a crash on the Superinformation Highway?
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AMD's vision is more mirage than users' oasis
MEANINGLESS NAMES FOR TECHNICAL SPECIFICATIONS that encompass a sliding scale of music, video, telly and gaming capabilities is the outcome of a notebook related AMD marketing strategy that aims to appeal to women.
Abandoning microprocessor and systems' technical marketing information, AMD has opted for the broad brand banner name Vision. The choice of the word vision is based on AMD's expectations of huge growth in online video viewing, in particular high definition.
The basic specification is named after the banner while the other specs' brands are equally uninformative. Rather than just call the specs something like Media Player, Multimedia Master and Ultimate Gamer AMD has opted for Premium Vision, for basic movie and music functions, Ultimate Vision for audio, visual editing facilities with a tv tuner and Black Vision for gamers. For now the brand family is for notebooks and in the future desktops, if it lasts.
A major factor in persuading AMD to make this change appears to have been the female consumer. The company says survey data show women make 66 per cent of PC purchases and most would rather ditch their TV than their laptop.
However AMD seems to think that women don't like technical specifications, as if most men buying computers ever did. "If you look [at] women influencing PC purchases it is definitely huge...we want to...communicate in [their] language," says AMD's EMEA product marketing senior manager Sasa Marinkovic.
In announcing its silly brands, AMD said that over 130 notebooks will use "Vision technology" this year, while desktop products are expected to adopt the video focused systems in future. µ
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Seems that you're completely unaware of "The Sims" existance... the perfect doll house that sells like hot cakes in a land filled with fat chicks.
If TOP End AMD IS Bargin Slowest in Each Model Has options that can beCPU from Intel Are Made tomorrow ,As User Burns Homey Plastic Life suppoort Unit W?Hack, yes, Hack, Comments.
Why can't AMD come up with some innovative name like CORE?
Less technical consumers tend to be more risk-averse and brand-conscious. Hence if AMD wanted to increase their penetration with this segment the best way to do so would be to change their name to "Intel".
If the lowest quality product is called "Premium" and they are all called "Vision" - granted, it's like USB coming with choice of "High Speed" or "Full Speed", both of which just got obsolete anyway. Or like the cheapest, lousiest batteries you can buy being "High Power". And "Primary Cell" being the type that you use once and throw away, can't re-charge.
For gender-friendly names I'd call the cheapskate model "Home", the optimised-video one I dunno, "Movie", "Cinema", something, the gamer model maybe "Edge" or "Afterburner". Unless someone has invented a video game for female players requiring high performance graphics that I'm unaware of. maybe "Virtual Rudolf Nureyev", or "Dance Ricky Martin Straight". The ladies love "Animal Crossing" and they don't care that it looks like Lego as long as they have a play house and real human friends online to share it with, so realistic real-time interactive attractive men are the only thing that I can see 2010 cutting-edge graphics technology offering them (accidentally ending the human race) - if THEY'RE straight, and if not then there is and has been for years, Lara Croft. (Yes. Sorry, boys. Lara Croft is gay. I think you'll get over it, don't you?)
Well, to continue my stereotype, and the doom of our species, there might also be an audience for Cloudie, the Web 2.0 ultra-realistic online virtual baby, perfectly rendered except for the smells, thank goodness. Comes with vaguely realised virtual daddy who gets up at night so you don't have to. Perfect.
And indeed we apparently have recently had the tragic case of a real child dying while her parents spent all their time with a virtual child instead. Admittedly they were in Korea or somewhere, and nutters, but it's a pointer to the future.
The only thing that computers can really offer to women is virtual people to relate to, and if that catches on then soon afterwards there won't be any more real people.
Granted there are a few too many billions in the world at the moment... so maybe not a bad thing after all.
AMD - The last word in human personal entertainment. Literally.
Maybe not the slogan they wanted either...
I would like to have a copy of that dictionary of 'their language' !! :-)
I started out to write how the INQ now seems to be little more than a nutbunch of small-time hacks writing small-time poison pen articles, but....ya know....
Its. not. even. worth it.
Where is Charlie?
Where is Sylvie?
Where is Meegee?
Oh INQ, how far must ye sink?