ONLINE VIDEO OPERATOR Hulu has been forced to abandon plans to launch a UK version of its web TV service after talks with the major British broadcasters collapsed.
According to the Telegraph, Hulu's negotiating team said that the service will not launch in the UK in the forseeable future because the company has been unable to get any traction in the British TV market and the market doesn't match its business expectations.
It had been chatting to ITV, but the broadcaster wanted to focus on growing its own catch up service, an ITV Player, and not syndicate its content out to a third party.
Channel 4 and Five talks broke down because Hulu wanted to sell its own advertising inventory around both broadcasters' content.
This leaves Hulu without any content, which hardly surprises us. It is trying to sell a US television system to Brits who are largely spoilt, using content that the British broadcasters already put up on their own websites. µ