LG INVITED the INQUIRER into its London home this week to take a look at some of its latest TVs.
In this video, the firm takes the wraps off a 55-inch 3D ready, LED backlit TV. The LX9900 can be switched between 2D and active 3D modes. But it doesn't come cheap, with a price tag of around £3,500 to £4,000 when it launches in June - but LG does throw in a couple of pairs of glasses for that.
Also on show is LG's PK990 50in Plasma, which will sell at around £2,000 to £2,500. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home