MOBILE HANDSET MAKER HTC is thinking about developing a home brew operating system so it can compete on a somewhat more level playing field with Google and Microsoft.
Bloomberg reports that the Taiwanese smartphone manufacturer is seriously considering creating its own OS to bung into its phones.
"We continue to assess, but that requires a few conditions to justify," said Cheng Hui-ming, chief financial officer of HTC.
HTC is doing well in the UK with anticipation for its Desire handset at a fever pitch, but it had to use Google's Android OS. It is also one of the biggest manufacturers using Microsoft's Mobile, er, Phone OS.
Building its own operating system could give HTC a fully fledged mobile ecosystem. This would put HTC up there with Apple, RIM, Microsoft and to a lesser extent, Google.
But why build an OS when you can buy someone else's technology? We're not saying that's what HTC is thinking but it is one of three companies bidding for Palm.
HTC could in theory give Palm's OS a spring cleaning, bolt on its own features and call it good. This would take a lot less time than trying to put something together from scratch. µ
Er... so with each manufacturer wanting to provide App stores, they'd now need people writing apps for Windows Mobile, Android, iPhone, Palm, S60, Nokia's Linux thing, etc...
They -- and all manufacturers -- get Android for free. I guess they may like to go the proprietary lock-in route blazed by Microsoft and Apple, and lock users into a closed milking-machine, I mean, "ecosystem".
But still there would be one thing missing. Perhaps they could mix some stem-cells with some of Jobs' DNA to make their own raving control-freak megalomaniac corporate dictator? This seems to be working out well for Apple, (but not so much for their developers).
If their finance can support it, HTC should look ahead and build up their (human) asset along their strategy line.
Get WebOS from Palm, it's an amazing system, the best mobile operating system out there, period.