AUSTRALIAN MEDIA MAGNATE Rupert Murdoch will limit Google's and Microsoft's access to his online news websites to just a headline or maybe a sentence or two.
Murdoch has been slinging mud in the direction of Google and what he calls its "thievery" of news for some time now, and he expects to limit search engines' access to his titles once he puts up paywalls on them.
Under his glorious new regime readers coming to News Corp and News International newspapers through Google news, for example, will only get to see a couple of lines before having a subscription form shoved in their face. Something that might as well be replaced with a note saying, "closed, please look elsewhere".
Despite that, the old mogul is not for turning, and nor it seems, will he bend to common sense.
Rupert's latest comments came during an interview with Marvin Kalb for The Kalb report, during which the journalist brought up Google, Murdoch's online nemesis.
"We're going to stop people like Google and Microsoft and whoever from taking our stories for nothing," he said when asked about paywalls.
Although so far only a handful of other newspapers have joined Murdoch's calls to arms to put up paywalls, he expects the whole news industry to follow his lead. "You'll find, I think, most newspapers in this country are going to be putting up a pay wall," he said.
As for all of us stupid readers who are used to grazing on news whenever and wherever we like, Murdoch is convinced that whether he shoves up his paywalls or not, we'll all still flock to his websites like sheep.
"I think when they've got nowhere else to go they'll start paying," he added. µ
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Googled out yet?