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Mobile TV viewing figures shoot up
UNLOVED MEDIA ANALYST FIRM Nielsen has documented the growth of Internet TV viewing in the United States.
The figures do nothing but encourage the stereotype of Americans watching too much television, however they do show that a greater number are using the Internet to get their daily fix with home television viewing barely registering any growth.
Nielsen's figures will be music to advertisers' ears as Internet video viewing grew a very respectable 12.1 per cent. The analysts found the biggest growth was in mobile Internet TV viewing, with figures jumping 57 per cent in the past year.
For content distributors such as Youtube these figures are a bittersweet affair as they are still unable to crack a successful revenue generation model. Yet judging by Nielsen's findings the costs are rising as the number of viewers increase rapidly.
Mobile video consumption growth might be tempered by the fact that most mobile operators in the US impose limited data quotas. As more handsets and 3G equipped netbooks are able to display higher resolution videos, consumers will have to watch their usage closely in order to avoid exorbitant excess bandwidth charges.
Interestingly, the most active age group for viewing video on the Internet is 35 to 64 year olds, accounting for more than 50 per cent. Advertisers generally favour 25 to 34 year olds as they tend have the right blend of disposable income and greater attention to social trends. Luckily for them, it is the 24 to 49 year olds that cover almost 60 per cent of all mobile video consumers.
If you watch videos at work, Nielsen's findings show that you are not alone. The firm reports that 44 per cent of all Internet video is viewed at the workplace with prime time being between noon and 6pm.
The viewing figures are set to reaffirm Google's intention to turn Youtube from an eyesore to a viable asset on its balance sheet. For mobile operators, the growth in mobile video consumption will help them to carry on overcharging for basic data services. µ
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I've been watching live tv on my phone for over a year, the best site in the UK is http://www.tvcatchup.com/ there are others but that's my favourite one. You'll also need truly unlimited mobile internet if you don't want to incur extra charges form your mobile provider, try my link http://giffgaff.com/orders/affiliate/kelvinlewis for £5 free credit too and there's no fair usage policy.
Whilst other mobile provides don't offer unlimited internet, they might say they do until you read their Terms and conditions and limit you to around 1-3GB, which is not surprising, otherwise mobile TV figures would surely be much higher.
But I'm happy, I can watch 24/7, try watching 20 minutes on any other network and you'll incur extra charges.
In response to the previous comment, the best live streaming TV service I have found is provided by Yamgo. As far as I am aware, the service delivers free live UK TV channels and is available on almost any mobile device. I registered recently at http://www.yamgo.mobi on my mobile browser and really enjoy watching TV on my way in to work every morning.
I want broadcast TV, not broadband. Can I get regular or satellite TV on my phone?
I don't want to pay per show, that's an exorbitant price, plus I will be home soon so why pay a huge price?
"Commuter TV" just like the ubiquitous "drive time" radio show. We should have had the ubiquitous "drive time" TV show by now. Where is this and is someone working on it?
I think I should go on Dragon's Den with my silly ideas, one of them just might be worth something ;-)