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Mobile apps market is set to explode

Nice little earners
Wed Mar 17 2010, 17:51

MOBILE APPS MERCHANT Getjar believes that mobile apps store sales are set to overtake those of CDs by 2012.

The firm, which runs the second largest mobile applications store behind Apple, said that mobile apps will experience over 90 per cent growth year on year to reach a figure of 50 billion downloads and over $13.8 billion in 2012. While you can argue with the figures, the argument behind it that calculated them holds water.

The report cites the growing number of app stores, and with Android, Blackberry, Nokia and even Windows Mobile getting in on the act it'll be hard to find a phone that won't let you spend money on shiny but fairly useless applications.

Getjar also claims that in the US the percentage of punters carrying smartphones is as high as 20 per cent. The firm found that Yanks spent the most on mobile applications. accounting for over 50 per cent of total mobile app revenue. It will be in Europe, however, where growth is expected to be highest, with a $7 billion increase anticipated in just two years. The figures show that Asians download the most applications but spend the least.

On average, Americans spent just over a dollar per purchase while in other parts of the world that dropped 80 per cent to around 20 cents. Although individual purchases each generate minute revenue for the developer, it is particularly this bite-size approach to consumption that is making mobile apps nice little earners.

It is perhaps not surprising that this most modern form of technology consumption is set to overtake CD sales. Music sales have already moved towards the same token consumption model through various outlets such as Itunes and Amazon gaining considerable traction, especially after most sellers have ditched digital restrictions managment (DRM) schemes that drive away consumers.

The figures published by Getjar show how important it is for the sellers like Apple and Google to get their devices into the hands of punters. For Microsoft, it'll only serve to show that, like web search, its late appearance on the scene might cost it dearly. µ

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Comments
Always the next big thing?

I worked on a J2ME game back in 2003, and back then there was talk of the mobile software market being the next big thing.

Since then, with depressing regularity, there has been a constant claim that we're about to enter a new world of downloadable applications. So far it hasn't happened, and I'm sceptical that it will in 2010.

posted by : Graeme, 18 March 2010 Complain about this comment
More to Story, GOLD Rush for Ap Developers....

Just as article comes in, another article appears, Must be Hot.

Demand for mobile developers will grow over the next years

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17.03.2010
Global Mobile Applications market will explode over the next years, new research study suggests. A big success of iPhone and Apple App. Store has created a new industry and spawned many imitators. A recent study taken for the world's second online application store Getjar indicates that the market is projected to grow to $17.5bn during the next two years.

The study claimed downloads would climb from $7bn last year to $50bn by 2012 - a 92% year-on-year increase.

It found there had been a gold rush with the number of app stores rising from four before 2008 to 48 today. With the Apple on the lead there were other rising stores. Google's Android Marketplace, for instance, brough more than 30,000 apps made for smartphones

Kind of Repeatitive,Turning ReVerb Down.

at last.... good Insight into broad scope of story, as story marketed. Explosion of 2X on Mobile Aps ?Stories, in One Hour, Is Tip of Iceberg, Soon Writers will be Forced to Use, Hands, Feet & Nostrils holding keyboard pencils, to get articles Out Fast Enough.In Fact Theres Ap for that.

.8.7 keE3PoeAA< oh,oh.+

Ap often is mere few hundred bytes. So for Dollar, being that 3/4 are as well writtten'd as any widget, gobb, gobble, gobblers abound.

EveryWhere.

posted by : Jeffersonian Codee', 17 March 2010 Complain about this comment
A dollar per app, puh!

I've downloaded hundreds of apps onto my iPhone and my son has downloaded even more onto his iPod touch.

Average price? As close as makes no difference, zero dollars each.

Free apps rule.

There's only a very few that we've actually paid for.

posted by : JeffyPooh, 17 March 2010 Complain about this comment
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