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Sony 3D TVs are at UK retailers

Pre-order through Harrods or Currys
Fri Mar 12 2010, 16:04

UPSCALE AND HIGH-STREET RETAILERS Harrods and Currys, respectively, both claim to be the first UK retailers to offer Sony's first 3D TVs, which are out for pre-order today.

Both companies will offer Sony's Bravia HX903 flagship 3D model. The HX903 incorporates 200Hz Motionflow technology and built-in Freeview HD with four HDMI ports. The 52-inch model is expected to retail at £2,500 and other sizes will range from 46-inch up to 60-inch.

Sony also reconfirmed its partnership deal with Sky and Virgin Media supplying compatible 3D content.

Currys added that its models have a starting price of £1,999 and it will sell the HX903 for £2,999. As we reported about Samsung and LG yesterday, Sony's technology requires active shutter 3D glasses that Currys will sell for £99.99 each, and they're probably not interoperable with other 3D TV manufacturers' glasses.

So why did both companies claim to be the first to offer the Sony 3D TV line for pre-order today? We spoke with Sony UK's PR manager, David Edwards, who said the annoucements were a retailer issue but did reiterate that "Sony's 3DTVs will be available in good time for the World Cup."

Curry's on the other hand was kind enough to send us this picture of some of its staff being suitably amazed by the 3D technology.

currys-sony-3dtv

It turns out that there's a just a bit of semantic gymnastics involved here. Currys stated it is "the only retailer at the moment offering pre-orders nationwide," so we gave it a call to let it know Harrods is also offering a pre-order service. Currys responded that Harrods is only offering a limited in-store service, while Currys has a nationwide rollout. It will also be the first retailer to offer Sony's 3D TV for pre-order online starting today from 4:00pm.

So we're glad we got that all cleared up, we guess. µ

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Comments
Surely pre-order means...

...they actually do not have these devices yet?

So it's "3D TVs are NOT at Harrods etc".

posted by : Robert Carnegie, 15 March 2010 Complain about this comment
Interopability

I can't see why Shutter glasses wouldn't be compatible, they're all the same, and some people, myself included, might need special ones which fit over spectacles. They only really interpolate the image per eye, there is nothing they could do to stop you using another manufacturers. Of course this won't stop Currys pushing the specific same brand ones for certain TVs, especially if they cost more. Or pushing the inevitable Monster branded ones.

The only thing they could keep specific would be what, the chargers? Not a huge deal for most, since I'd imagine they come with a charger of some sort regardless of whether they come with the TV or not (well if you are buying rechargeable ones anyway).

Wait.. Did I just put too much faith in an electronics manufacturer there? Yeah I can see them doing standard ones £100. Rechargable ones £150 (going on Samsungs apparent pricing). What's that? You actually want to charge them? That'll be another £30-50 please, sir!

posted by : Daniel, 15 March 2010 Complain about this comment
3DPr0n

LOL you know it will happen.

get ready to duck lol

posted by : Vinster, 12 March 2010 Complain about this comment
Gimmicks...

I don't do them.

posted by : James, 12 March 2010 Complain about this comment
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