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Vodafone talks up mobile app development

Video Vodafone 360 offers operator based focus
Mon Mar 08 2010, 16:29
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AT A RECENT Vodafone 360 Developer Day in Sheffield, two guys from the mobile operator spoke to us about the challenges facing mobile web development.

With nearly every smartphone today and many of the latest feature phones now able to access some sort of app store, mobile applications are becoming increasingly popular.

Mobile apps have been around for ages, but have only come into the spotlight in recent times, thanks largely to Apple's App Store for the Iphone. Although this popularisation has been great for users, it's created a lot of issues for developers who now face the challenge of having to develop their applications for several mobile platforms and find ways of making money from them.

Vodafone hopes to address some of these issues by helping with the development of the Joint Innovation Lab and approaching the problem from an operator rather than a operating system perspective. µ


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