FRUITY TOYMAKER Apple is starting to feel the effects of competition as latest figures show that the Iphone is losing market share to Google's Android.
Figures released by media analysis Quantcast show that while Iphone OS based devices account for the majority of mobile Web consumption, it has suffered a significant drop in market share since January. January was of course the month that Google hit the headlines with their Nexus One handset. With a raft of other Android powered handsets shown off at Mobile World Congress in February, the question is where this whether this drop becomes a free fall.
According to the report, Android's market share has been growing steadily since October with an impressive 8.3 per cent growth reported in February bringing it up to 15.2 per cent. Apple, despite the drop is still top of the pile with 63.7 per cent of the market.
Perhaps surprisingly it was Research In Motion, maker another fruity device, the Blackberry, that posted the best figures, showing a 13.8 per cent growth in the same period. Even that didn't help it climb out of bottom place in the report, with only 9.2 per cent of the pie.
A drop in Apple's market share was bound to occur as more competing devices entered the market. These figures are sure to stoke the fire at the cappuccino firm. Apple is certainly feeling the heat with Jobs' well publicised tirade at Google and its decision to sue Nexus One maker HTC for alleged patent violations.
While the world was looking for a single device to kill the Iphone it seems that where a lone assassin failed, an army of Androids is doing a better job. µ