Vodafone 360 will allow adult apps

MOBILE OPERATOR Vodafone has revealed that its 360 mobile app store will soon support adult applications.

Most of today's app stores don't allow racy content although Google seems a lot more lax about it than Apple or Microsoft, but Vodafone's JIL based app store will allow these types of applications to be hosted on the store, presumably for download in private rather than on the bus.

Vodafone will tap its existing age verification system, which is uses to monitor things like mobile browsing, to make sure that the user is allowed to access the content depending on which region they are in.

Apple recently came under fire after purging its App Store of thousands of apps it considered too breach its terms and conditions regarding adult themes, however the selection process struck some as a little flawed, with some well known adult brands not being affected but, for instance, the app for a small swimwear maker being removed from the store, although it was later reinstated.

Other contentious apps such as VoIP or music stores that compete with Vodafone's own features will also be considered, but the company does admit these will need go through a more rigorous approval process.

The operator is also currently running a competition to help spur the development of more 360 apps. µ