We're not in a hole. A lot of companies would like to be in our hole - Scott 'touch'n'feely' McNealy
INDUSTRY THUMB TWIDDLERS SIA have announced that chip manufacturers managed to beat the post Christmas blues with a small increase in sales over December 2009.
The Semiconductor Industry Association reported that sales hit $22.5 billion in January 2010 which represented a 0.3 per cent increase from the previous month. These figures are in stark contrast from a year ago which saw both January and February post the worst set of results of the recent downturn. In relation to last January these figures represent a massive 47.2 per cent increase.
According to the SIA demand originated from all sectors with personal computers, phones and automobiles all lending a hand to post these bumper figures. However taking a closer look at the figures it seems that it is only the Asia Pacific region posted growth with Europe, Japan and the Americas all showing recession. Taking Asia Pacific out of the equation you're left with a 0.75 per cent drop in results.
SIA said that if such growth continues throughout 2010, then it may have to revise up their forecast for the year, over the $242.1 billion it predicted last November. However SIA said that consumer purchasing was 'key' to sustaining this growth, judging by its analysis that demand only exists in one market and the industry will be hoping that the European, Japanese and Americas will join the party soon. µ
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