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Microsoft and Yahoo search deal is approved
THE INTERNET SEARCH deal between Microsoft and Yahoo has been approved by US regulators, following its approval by European counterparts earlier this week.
Today the firms said that they've received clearance to go ahead with the deal, without restrictions, from the US Department of Justice, and added that they will start to put it in place.
The deal will see Microsoft take over Yahoo's algorithmic search platforms, while Yahoo will work as the sales force for both companies premium advertising businesses. In effect, when users perform a search on either site they will see Bing's search results, surrounded by contextual and user specific links and advertisements.
"This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience," said Yahoo CEO Carol Bartz. "Yahoo! gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers."
The Vole's CEO Steve Ballmer added, "Although we are just at the beginning of this process, we have reached an exciting milestone. I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers."
A website has been put together to tell users and customers about what the deal will mean to them. Unfortunately for Microsoft, when we visited we were greeted with an application error.
Let's hope they get their merged search operation working better. µ
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Bye bye Yahoo...not that I ever liked you, still you die because you signed a deal with the monsters in Redmond.
People with Yahoo stock should sell them right away, as within a year or two they will be pink-sheet.
Stupid companies that trust M$, they all lost BIG TIME hahahahaha...greedy idiots :-)
Dear Yahoo!:
Many other software companies doing business either with or against Microsoft have been "extinguished". You are dealing with a business that has demonstrated little to no corporate ethics in the past. Forcing all Yahoo users to use Microsoft's "Bing" engine effectively hands over all your customers to the Redmond Monster, in exchange for some ad revenue. Yahoo is (or soon will be) history, and I personally refuse to channel still more money into Microsoft's bank accounts, so I am now sticking with Google (who does have a functioning "do no evil" corporate ethics policy).
How to switch from Yahoo to Gmail:
http://email.about.com/od/gmailtips/qt/Import_Your_Yahoo_Mail_Messages_and_Contacts_Into_Gmail.htm
More info from the EU on Microsoft:
http://www.ecis.eu/documents/Finalversion_Consumerchoicepaper.pdf