Blackberry web browser tips up

CANADIAN OUTFIT Research In Motion (RIM) will launch a consumer friendly Blackberry browser.

According to an interview with Bloomberg at the Mobile world Congress, RIM claimed its web browser is much simpler to use. The move is a bid to break out of its corporate image as a business solutions mobile company and chase the profitable consumer friendly market.

The solution to RIM's consumer dream after the hardware failure of the Storm makeover last year is the Webkit browser for the Blackberry. RIM expected the browser to be available later this year and has promised it will have better navigability, will download much more quickly and will have a better user interface for displaying websites, at least according to RIM co-CEO Mike Lazaridis.

RIM kept quiet about any further launch information but in the interview Lazaridis confirmed a few sketchy details, saying, "You'll see how fast it downloads, how quickly it renders and how smooth it scrolls and zooms in."

RIM was beaten to the punch on its Storm consumer smartphone and, despite its good standing as a mobile communicator for businesses, now it will have to fight tooth and nail as just another player in a saturated market. µ