Breaking wind: the stinking man's trumpet
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Sayonara Sony OLED TVs
JAPANESE ELECTRONICS manufacturer Sony will stop manufacturing OLED flat-screen TVs in Japan because of stalled demand, according to a Reuters report.
Organic light-emitting diode (OLED) panels have been touted as the next big thing in display technology for the past five yeas but production costs haven't come down, while LCD and plasma screens are cheap as chips, relatively. And if you can't sell next generation technology in Japan to early adopters then, well, you're out of luck.
This is a major loss of face for Sony, especially after it was technologically outmanoeuvered by Apple's Itunes music service and Nintendo's gaming prowess with the Wii.
It was only three years ago that Sony's former president, Ryoji Chubachi told a briefing of tech buyers, "I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess. I want this to be the flag under which we charge forwards to turn the fortunes around."
According to Sony, it's going to put the nail in the coffin of Japanese OLED TV production when the last of its current models leave the factory floor.
But Sony will look at the OLED market from a research and development angle. "We will continue to consider new products and applications including OLED TVs," Sony spokesman Shigenori Yoshida said.
We think Sony's problem was to pump development into high-end, large displays with big production costs. Other OLED solutions for much smaller devices like mobile phones and cameras have seen mass takeup. Let's hope Sony finally gets it right with 3D TV. µ
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Where the heck is the competition? They should kill each other to ride on the new OLED wave that SONY leaves now! Not necessarily for profit but for their IMAGE !!!
Replying to ronch79
LCD may be good enough for you, but technological advances like this is natural progression of technology. OLED have benefits over LCD, and its cost is only a barrier until mass production sets in. LCD was outrageously expensive when it first came out, and this is the same as any other new technology when it launches.
If OLED production ramps up i don't see how it would be not competitive with LCD given much thiner profile, flexible (blendable), and good picture.
I think the problem is that OLED doesnt have the big distinction of thinness that the first LCD/Plasmas had over CRT's.
Yes OLED's are thinner than LCD's and in general they do look better with higher contrast but with the introduction of LED backlighting the OLED advantages are getting smaller.
So while going from a huge CRT monitor to a nice sleek thin LCD/Plasma was a major buying point the differnces between LCD/Plasma and OLED are just not that big for a fast adaption especially when all you can do right now is to buy 11 or 15inch TV's
I def. think OLED's will be the next TV technology even if LCD/Plasmas had the same quality/thinness as OLED's. That is because to make OLED TV's requires several less steps than producing LCD's and that will save costs. Unfortunetely right now we are just not there yet but Samsung is already gaining huge expertise by producing OLED's for mobiles and its just a matter of time until the can scale it up.
Sony is to stop selling ultra-thin organic light emitting diode (OLED) televisions in Japan, citing poor demand.
The Japanese giant will stop shipments of the XEL-1 tellies by the end of March, a spokesman said. A promised 27-inch successor is also shelved.
OLED displays use a thin layer of chemicals that emit light when electricity passes through them. They do not, therefore, need a back light so are thinner and less power hungry.
Sony said it would continue to make the XEL-1 for export. "Not only are we continuing development of mid- and large-size OLED panels for TVs, but we also see potential for application of OLED in other devices," the company said.
The telly cost around 200,000 yen ($2,200) and received a "lukewarm reaction from consumers," Sony said
Some Characterized Display as TOO Bright in Color, Hallucidgenic depth, Not Rich color. Perhaps as Display Grew Larger Problems in Peepers Concentration & Quaity of image occurred. Maybe Sony Is Saving Face Saying OLED still on ?Broiler, or maybe next items be labeled OLEd & NOT. hummmm.
Signed:STeWie....
Did they really think people would pay big money for an 11" or 15" TV ?
These are demo sizes almost no one buys that.
The problem with spending say $2000. for a tv does not mean it will last for 15 years or will need fewer repairs. It used to mean that spending more money for an item meant in part it should last longer.
Will a $2000. oled last longer than a $600. tv? The cost for the latest and greatest does not mean as much these days because it's mostly all made in china. I was surprised they where even made in japan. Made in China often means uncertain quality and parts availability.
There needs to be more articles about Apple.
So the next big thing is already dead! No need to bash Sony any more with irrelevant comments about Apple and Nintendo.
Now, Sony (and others) think they are going to sell us 3DTV. This idea already has failure written all over it. People won't live with glasses-required current implementation of 3DTV
Personally, I'm already quite contented with LCD technology. It works well enough, looks good enough, and is cheap. What more can you ask for?