The Inquirer-Home

Fermi breaks the mould

Nvidia changes naming scheme
Tue Feb 02 2010, 13:27

GRAPHICS FIRM Nvidia has just broken its naming scheme for its much talked about but not yet seen Fermi cards.

The Green Goblin apparently has decided that it has used and abused its 300 series model names a little too much.

While the good press outlets of the world were waiting for an embargo on the news for some time tonight, Nvidia announced its first two Fermi product model numbers on Twitter.

It seems that it thinks there is no point to having any high-end 300 series cards, and will push its Fermi products into the 400 series instead.

We can't say we blame it. After word got out that Nvidia's 300 series would be associated with old cards that could not run Direct X11, the brand for that range of model names was pretty much poisoned.

Besides if its next graphics cards have bigger numbers they must be better and more value for money, right?

The first two cards based on Nvidia's GF100 chip will be called the GeForce GTX 480 and the GTX 470.

This is just the latest in a long string of micro-information releases on Fermi. Nvidia recently showed us the Fermi architecture, sort of, in block diagrams.

But what we don't know yet are more important things like power consumption and clock speeds. Oh well, never mind.

When are they coming out? Pick a number, multiply it by your hat size and then divide it by your shoe size, and you might be close. Nvidia's graphics card manufacturing partners have all stopped talking about dates, but word on the street is that it will be after CeBIT, sometime, maybe. µ

Share this:

Comments
@clueless people

for those out there who live with their mom, and like to watch reruns of Charmed, and wish they had a girlfriend, and pray to their newly built box that will be outdated in six months... you don't get it.

The real world is calling. Please don't answer, it would just waste everybody's time.

posted by : dave, 03 February 2010 Complain about this comment
spite vs spite

someone should make an unofficial xp version of dx11 just to further annoy m$

posted by : clinker, 03 February 2010 Complain about this comment
Who cares about DX11...

As most of us will be using windows XP, and as far as M$ concern, windows XP are barred from DX11.

All we care is OpenGL.

posted by : aNewbie, 03 February 2010 Complain about this comment
I think I've seen this before

A long time ago, in a galaxy far far away...
There was a geforce series. and it to went up with series 1, 2 and all the way up to 9.

This is a very nice move. They've kept their brand, which is the all mighty GeForce and started the numbering from beginning. Hell of a good idea.

posted by : Abe, 03 February 2010 Complain about this comment
lmao

Dave, you are a tool. Ted, you are freakin' hilarious!

posted by : cobra5000, 03 February 2010 Complain about this comment
@ted

+1

posted by : cobra5000, 03 February 2010 Complain about this comment
@dave

i think you get it too dave, but i dont think you get this

posted by : ted, 02 February 2010 Complain about this comment
@greg

uh, i think i get it, greg.

posted by : dave, 02 February 2010 Complain about this comment
@ Ramon @Dave

Ramon you are right on the money.
Common sense.
Always follow the money trail.
G300 is old and bad news and not great potential to generate dough.
G400 is the new shiny that clueless nVidia fanbois will drool over.
Name change is about marketing. marketing is about generating the biggest pile of money possible.

Ramon you are right.
Dave you are nVidia fanboi who just does not get it.

posted by : greg, 02 February 2010 Complain about this comment
@ Dave

You know what dave, thank you. I think you are the fist person with common sense. If you buy a product on the name alone you deserve to get screwed. Sarcasm of ATI/Nvidia fanboys are out of hand. Just take Ramon Zarat laughing at his own sarcasm. I don't bother responding to news anymore because of people like this. Seems like stupidity is the norm and it's only getting worse.

posted by : dbz, 02 February 2010 Complain about this comment
@Ramon Zarat

And you seem to be implying that nVidia has a duty to name its card to some specific naming schema? I just read some big lawbook and I think they have the right to call it whatever they hell they want (as long as its not violating copyright or threatening the president). Just because some fanboi gets upset about it, doesn't make it wrong.

posted by : dave, 02 February 2010 Complain about this comment
4 quarter for a buck

I smell yet another rat from Nvidia.

Lock up Google results for "Nvidia G300 or GT300". It's obviously ALL about Fermi and nothing else. Nvidia perfectly knew a full year ago what would be included under the G300 name, presumable only Fermi.

Now, could someone explain to me the purpose of deliberately associate the GT216 and GT218 architecture with the GeForce 310 and 315 name, knowing perfectly Fermi would launch soon??? After all, the only thing they share with Fermi is the 40Nm process, right?

The only logical reason to do that back then was to be able to later justify the Fermi name change to G400 that we see today. Why? Simply because of all the bad auras surrounding the G300 name. Remember those Google results I've mentioned? A LOT of bad press in there. "G00 is late" here "G300 yield very low" there. They needed to start kind of fresh, that's all. If they could have, they would have ditched the Fermi names as well!

Nvidia just hit a new low by rebranding a card that is not even out yet to dissociate themselves with ..er... themselves. And all that supposedly because of the irrelevant GT216-218 is in the way! Yeah, sure Nvidia, what ever you say... *LMAO*

Ramon

posted by : Ramon Zarat, 02 February 2010 Complain about this comment
I think it makes sense.

G300 series will only be supported up to DirectX 10.1. Fermi will support full Direct3D specs.

posted by : Maddoctor, 02 February 2010 Complain about this comment
aboutus
Advertisement
Subscribe to INQ newsletters
Advertisement
INQ Poll

Facebook starts selling shares

Will you buy Facebook shares?