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Asustek motherboard claims are 'unrealistic'

When analysts mock
Thu Jan 21 2010, 09:35

WHILE ASUSTEK THINKS that it can flog 20 per cent more motherboards this year, analysts in the Far East think the idea is unrealistic.

Yesterday Chewei Lin, vice-president, open platform business, of Asustek Computer, claimed that the company is targeting 20 per cent year-on-year growth for 2010 as the motherboard industry is booming

According to CIOL, while the figures might be accurate, they are not the result of any increase in sales.

Instead they are a result of the company's shifting numbers amidst the spinoff of Pegatron Technology, Asustek's manufacturing wing. The motherboard market is not expected to have any strong growth of shipments in 2010.

Most analysts in the industry believe that Asustek Computer is planning to pad out its figures by adding on the 3-4 million motherboards shipped in OEM desktop systems by the Asustek Group to its own shipments. These sales numbers had been accounted for under the shipment figures of Pegatron Technology.

The unnamed analysts claim that Asustek will not get away with what they called "numbers games". They also mocked Lin's claims to gain half of the motherboard market by 2014. One first-tier manufacturer of motherboards, the sources explained, will have to quit the market for Asustek Computer to accomplish this.

Ah well, you cannot fault enthusiasm. µ

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Comments
Asus do a 2-3 year warranty, but

don't keep enough stock to support the 2-3 years. At least that is what my supplier told me.

I had a 939 board fail after 18 months and Asus don't have any. After 2 months of aggro I finally got a motherboard but the box was battered and some of the contents were missing. Very poor service.

It was an expensive (at the time) Asus A8N 32 SLI Deluxe. The replacement is still running fine though even though I had to wait 2 months for it.

posted by : interested_party, 22 January 2010 Complain about this comment
It doesn´t pay to be a fanboy!

My current MB will be my last Asus Mainboard for a while. (P5E3 Deluxe WiFi)
Great Reviews everywhere but really a crap MB which becomes unstable as soon as you OC it only a bit.
Main Problems are Memory Timings (Corsair DDR3 1600CL7 barely runs stable @ 1333), the Jmicron Controller, which will make your Video and Sound playback choppy unless you disable it completely
and last but not least only a slight OC will make the USB Ports unstable (KB & Mouse will switch off sporadically.
Only on moderate (below default!) setting everything runs stable.
Basically a lousy Board especially when i think back what crazy things i did with CUSL2-C or the P2B.
Those where solid Boards and new Bioses came even three years after release!

With my then 350€ P5E3 Deluxe I don´t know what Bios to use; they all have issues. Since V. 1415 almost a year ago Nada ... no support.

Guess i have to switch to a Gigabyte board next time before they get lazy.

But I´m also abandoning my fondness of SE Mobiles. You can´t breathe on those things these days without any corrosive damage! Not even mentioning all the other things SE does wrong these days.
My next one will be a Samsung; at least the build quality is decent.

And I´m glad that i went ATI after my NV6600 which was a great NV card.
I wouldn´t mind to get a product from these Brands again because I am sort of used to them (UI,etc...) but not until they get their Act together again.

Rant off.

Yours,
Jörg A. Königseder

posted by : Jörg A. Königseder, 21 January 2010 Complain about this comment
asus never again

Maybe 50% of the defective motherboard market

posted by : thomas, 21 January 2010 Complain about this comment
Test them first!

Would be nice if motherboard makers would actually bugtest them before releasing them to market.

So many motherboards I get nowadays are nearly unusable until flashed with the latest BIOS which makes them boot at least.

posted by : jason, 21 January 2010 Complain about this comment
Asus has been in denial for years

Asus has been selling defective goods for years. As long as suckers keep buying defective goods, that's what the profiteers will continue to deliver.

posted by : Ted, 21 January 2010 Complain about this comment
Laugh Riot

Chewei Lin is being told by the analysts what the world + dog have known for quite some time. Asus is not the company it was before, and because of this it will NEVER be the compnay it thinks it can be.

posted by : Scott, 21 January 2010 Complain about this comment
So

it's not just their R&D that full of bull!

posted by : Efros, 21 January 2010 Complain about this comment
aboutus
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