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AMD aims for a chunk of the notebook market

Congo platform to be a winner
Thu Jan 14 2010, 10:24

INDUSTRY ANALYSTS are predicting that AMD will see its share of the notebook segment increase to more than 10 per cent by mid-2010.

By the end of the year, claims Digitimes, more than 15 per cent of notebooks shipped will have AMD chips under the bonnet.

The reason apparently will be AMD's recently launched Congo platform for ultra-thin models. Lots of PC manufacturers have been signing up for the chip, not just AMD's latest mate HP. Other vendors including Ace, Asustek Computer, Lenovo and Micro-Star International (MSI) have all launched Congo-based ultra-thin notebooks.

Asustek recently launched its Congo-based 12-inch 1201T notebook featuring 2GB memory, a 250GB hard drive and a 6-cell battery, while Lenovo has launched the 11.6-inch ThinkPad X100e notebook adopting an AMD Athlon Neo MV-40 processor and the AMD RS780 chipset for a price of $500, targeting the enterprise market.

According to Digitimes sources, the expectation that AMD will gain as much as 15 per cent market share in notebooks might not be reached if Intel makes any form of counterattack.

The way it could do this would be to drop the prices on its offerings. AMD is able to gain more market share thanks to the prices for which it is shipping Congo chipsets to PC makers.

All it will take is for Intel to drop its notebook chipset prices to a comparable level and all bets will be off. µ

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Comments
What about the video?

Intel might drop their prices, but then they'll need to include a separate video chip in them, maybe they could butter up Nvidia a bit? ;)

imho, the AMD cpu & video combo is hard to beat. it's good to see laptops showing up with video cards in them that aren't so anemic all the time. you can have my HP dv2z when you pry it from my cold dead hands.

posted by : bob, 14 January 2010 Complain about this comment
Dual Core Athlon x2 3250E

While not in a notebook the cpu that came in my new Zino appears to be much faster than the atom. The radeon 4330 is also very impressive.I like the atom but Amd seems to have outdone the atom.Years ago every computer I built had AMD in it.The same cpu power for half the money. Then Intel brought in the duo core at a fair price(low end anyway)
I am glad to AMD back in my pc, at 40 watts my Zino runs quite nicely with video tasks.

posted by : Scott, 14 January 2010 Complain about this comment
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