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Nexus One costs $174.15

If you built it yourself
Mon Jan 11 2010, 13:39

SEARCH GIANT Google's Nexus One smartphone is made using $174.15 worth of parts, according to the beancounters at Isuppli.

The figure does not include expenses like manufacturing, software, packaging, accessories, distribution or royalties, but it gives you a rough idea of the mark-up that Google's hoping to get on the device.

According to Isuppli principal analyst Kevin Keller, the most expensive component of the Nexus One is the Qualcomm Snapdragon 1GHz processor, which the outfit estimates costs $30.50.

It also guesses that the Samsung 3.7-inch display screen costs $23.70 and the memory costs about $20.40. Other bits include the 5MP autofocus camera which costs $12.50, a Bluetooth and WiFi transceiver from Broadcom at $8.20, a 4GB MicroSD card at $8.50, and a 1400 mAh 3.7V battery at $5.25.

In comparison the Motorola Droid smartphone's bill of materials was estimated to cost a bit more at about $185.

Google sells the Nexus One without a wireless service contract for $529, while Motorola's Droid is available contract-free from Best Buy in the US for $599.

Apple's Iphone is estimated to cost about $172.46 to make and Jobs' Mob will sting you for only about $500 if you can find an unlocked one. µ

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Comments
@ Spence91

These are obviously wholesale prices.
Purchase batteries by the thousands directly from the manufacturer and you get away with prices way below retail.

posted by : Olle P, 13 January 2010 Complain about this comment
PCBs is expensive goddamit

I'm sure no one of those calcultants have ever seen a PCB more complex than a PC motherboard. Yes, PC motherboard PCB costs 18$. But PCB for a mobile! It's much more complex and a lot more PCB manufacturing tricks are used for it. (Think a lot of layers plus microvias plus blind & buried vias) I'm suggesting that the price of such PCB is not less than 50$. And I lol @ those who ever want to make it with soldering iron and a bunch of wires in their hand.

posted by : Mfg, 12 January 2010 Complain about this comment
Whoops

Sorry - I should have read right the way down...the iphone cost is on there. The unlocked iphone price is a bit weird - although you can find them for $500 bucks, there's many vendors selling them a lot higher than that.

However, it looks like the manufacturers are broadly in the same ballpark with regard to the cost / price...

posted by : David T, 12 January 2010 Complain about this comment
Mischevious

Come on folks - you know better than to fall for rubbish like this. For most businesses the material costs are one of the smaller elements of their P&L's.

The next time you drink a glass of beer, look into it and ask yourself what you think the actual cost of the liquid is. It'll be a tiny fraction of the eventual cost.

This is interesting, but ultimately mischevious reporting specifically designed to make people feel they're being ripped off.

What WOULD be useful is finding out the material costs of a 3GS iphone. Maybe the Inquirer can set their team working on that one.

posted by : David T, 12 January 2010 Complain about this comment
AP20

You might be able to get AP20-enabled device in the end of this year or Q1 of next year.

posted by : 0wnage, 12 January 2010 Complain about this comment
I'm waiting for Tegra 2 too...

But hell no, they even dare to put up something like ARMv7 (e.g. Milestone) ...

Well, i won't buy until there's a ARM-A9 or v11...

posted by : aNewbie, 12 January 2010 Complain about this comment
What, no Nick?

I guess there wasn't enough of a slag-Apple hook to get his attention?

posted by : Dr. Kenneth Noisewater, 11 January 2010 Complain about this comment
random answer

vAP20 might already start sampling and I’m sure some people are now working on it.
For the battery cost just imaging if you buy million of them in a year, you’re in the strong position to get super low price from the vendor, so it’s not surprising.
If you talking about the Bill-of-Material cost, US$174 is okay but might still overestimated. This is how the benefit comes from for the mobile maker, huge $ if Google ships million of them isn’t it?

posted by : 0wnage, 11 January 2010 Complain about this comment
Why...

should the end user expect to pay less?

A raw component cost of 30% of the end selling price is perfectly normal and accepted for electronics -- the rest goes on manufacture and testing costs, royalties, software, development costs, manufactures profit, distribution and sales cost, distributor profit...

If you want it for $172, buy all the components (in big volumes) and do all that yourself, I'm sure your time and effort is free :-)

posted by : IanD, 11 January 2010 Complain about this comment
Tegra 2

I don't see any stories about Tegra 2. It's the new nVidia mobile chip with a "dual-core ARM Cortex A9 microprocessor running up to 1GHz and has eight independent processors. Tegra 2-based devices promise 140 hours of music playback or 16 hours of HD video (1080p) playback on single charge."

The chipie is good for smartphones, smartbooks, netbooks, home theater systems, settop boxes, etc. It's the best available ARM chip in the world and it was all the rage at CES 2010 with several companies demonstrating tablets based on the chip.

posted by : techee, 11 January 2010 Complain about this comment
1400 mAh 3.7V battery at $5.25!!!

where the hell can i buy a battery for that price??

posted by : spence91, 11 January 2010 Complain about this comment
Nexus One pricing

seems like the end-user should get a cheaper price too, not $529 unlocked.

a href="http://googlenexus1phone.blogspot.com/" Nexus One /a

posted by : Google Insider, 11 January 2010 Complain about this comment
Nexus One

hmmm, seems as if html tags are not allowed in this. sorry inq, wish there was an edit post feature.

posted by : Google Insider, 11 January 2010 Complain about this comment
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