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Sony caves in on SD card format

CES 2010 And makes other announcements
Thu Jan 07 2010, 15:35

JAPANESE ELECTRONICS AND MEDIA GIANT Sony has abandoned its stubborn opposition to the SD card format for removable media.

At CES 2010 in Las Vegas, the company said it will include SD card storage capabilities in its Cyber-shot and Handy-Cam video cameras this year, while also retaining the memory stick format.

"It's all about providing consumers with choice," said Stan Glasgow, president and chief operating officer of Sony Electronics. "We will continue to develop the Memory Stick range."

Apparently the new card slots on the cameras are designed to accept both memory stick and SD cards in a single slot for simplicity.

Glasgow also demonstrated sending images between cameras via WiFi, a feature Sony calls Transferjet. It enables cameras to exchange pictures over 802.11n when in close proximity.

The company said 40 companies had signed on to use the Transferjet system and that it will be included in Sony's Vaio notebooks and digital picture frames. Its first products that will have the capability are the Cyber-shot DSC-HX5V and DSC-TX7 video cameras.

Sony is also putting GPS and an onboard compass into the DSC-HX5V, which will ship in March.

Glasgow said, "It makes it easy to remember where you took you photos and, using Google Earth, place them on the map and share with friends and family."

The company also talked up its green credentials, pointing to a new Sony Vaio netbook built partly from recycled CDs and other plastics. About 20 per cent of the Sony Vaio W Eco Edition netbook including the case will be made using recycled materials, and the netbook will be shipped without an instruction manual to save paper.

Glasgow also said that Sony has recycled more than 24.5 million pounds of electronic waste since 2007, and that it has committed to lowering the power consumption of its products by 35 per cent from 2008 levels by 2016 and cutting emissions from its plants by 39 per cent over the same timeframe. µ


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