MICROSOFT'S MOVE to shove Bing onto the Iphone could be a precurser of a wider move by Apple away from Google to its old rival.
According to Michael Gartenberg, a vice president at Interpret, the Bing app is a wise move on Microsoft's part because of the popularity of the Iphone and the importance of mobile search and mobile location-based devices.
He thinks that Apple might have an advantage in moving away from depending on Google too much for mobile services. In fact it would be good for Apple if the Bing app performs well in its App Store, he said.
Although Apple fanboys would have you believe that the only enemy Apple faces in the world is Microsoft, there is a lot of evidence to suggest things are cooling between Google and Apple. A few years ago Google was simply providing a set of services for Apple and the Iphone. But these days it is competing with Apple in the mobile space.
A partnership between Apple and the Vole is a wise move at curtailing the Google empire, Gartenberg implied. Bing actually works quite well on the Iphone interface and shows Apple fanboys what the search engine can do
But we are not so sure. While it is true that Apple is starting to dislike Google, the company's image is built on attacking Microsoft. Apple fanboys have already had to deal with Steve Jobs deciding that Intel is really nice after all, but cuddling up to the Vole might be an alliance too far. However chances are that they will still do just what they are told, bless 'em. µ