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Analyst claims Apple is moving towards Microsoft

Bing move could be Google shift
Thu Dec 17 2009, 12:02

MICROSOFT'S MOVE to shove Bing onto the Iphone could be a precurser of a wider move by Apple away from Google to its old rival.

According to Michael Gartenberg, a vice president at Interpret, the Bing app is a wise move on Microsoft's part because of the popularity of the Iphone and the importance of mobile search and mobile location-based devices.

He thinks that Apple might have an advantage in moving away from depending on Google too much for mobile services. In fact it would be good for Apple if the Bing app performs well in its App Store, he said.

Although Apple fanboys would have you believe that the only enemy Apple faces in the world is Microsoft, there is a lot of evidence to suggest things are cooling between Google and Apple. A few years ago Google was simply providing a set of services for Apple and the Iphone. But these days it is competing with Apple in the mobile space.

A partnership between Apple and the Vole is a wise move at curtailing the Google empire, Gartenberg implied. Bing actually works quite well on the Iphone interface and shows Apple fanboys what the search engine can do

But we are not so sure. While it is true that Apple is starting to dislike Google, the company's image is built on attacking Microsoft. Apple fanboys have already had to deal with Steve Jobs deciding that Intel is really nice after all, but cuddling up to the Vole might be an alliance too far. However chances are that they will still do just what they are told, bless 'em. µ

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posted by : Christian , 06 April 2010 Complain about this comment
Useless Hack

Ferret, You are a useless two-bit hack who should have been fired months ago.

The Inq. should wise up and fire this retard.

posted by : Ri-Nickulous, 19 December 2009 Complain about this comment
Official MSN?

Then could this also mean that Microsoft may finally make an official MSN client for the iPhone?

posted by : Boo, 19 December 2009 Complain about this comment
Quote of the Year!

"It's degrading to the iPhone."

I nearly laughed so hard some wee came out.

Quick someone, Twatter about it.

posted by : jason, 18 December 2009 Complain about this comment
Can it be?

A Nick Fail article that doesn't completely and utterly rip on Apple? I am truly shocked.

Seems Google are making a lot of enemies lately. Advertisers are getting increasingly vocal about how Google does business, Mozilla and Google appear to be in the process of going through a messy divorce, Microsoft fears their ever increasing suite of web apps making their Office suite and other software obsolete, and people are finally starting to cotton on to the fact that the amount of data Google is collecting about them is truly frightening.

People who worry about the data harvesting simply get a smug "nothing to hide, nothing to fear" mantra. Perhaps that should replace "Do no evil" as the company motto?

posted by : Gordon, 18 December 2009 Complain about this comment
The whole article with "Iphone"?!

Forget corporate deals, public posturing, and which consumers might blindly follow which decisions ...

I can't believe the entire article was written with iPhone typed as "Iphone." How does that even happen?

Is The Inquirer a subsidiary of the new Aol or something?

:-P

posted by : BigHeat, 17 December 2009 Complain about this comment
You're unreal, man.

You are confusing companies with markets. Each company has different markets it is trying to serve. This causes them to to use varying tactics.

In the search engine market space, Microsoft and Google are in competition while Apple and it's users are customers.

In the Operating System market space, Apple is in competition with Microsoft. But, Microsoft is in competition with itself, too, because many Windows XP users (70% of the computers worldwide) have little reason to move to Windows Seven because they use old computers with old software.

Whenever the Windows XP owners decide to upgrade their operating systems or their computer hardware, then Apple will pick off a percentage of their business.

Much depend on how quickly the Windows XP market migrates, because when Google's Chrome OS is released next year, it may be picking off part of that market share, too.

The Chrome OS combined with WINE may be a solution for many Enterprise companies. Microsoft will be using draconian methods to force XP users to migrate. Those very old computers may not need to be replaced if those Enterprise companies can run the old windows software without Microsoft's interference.

Apple is in competition with the PC hardware market, but there are large segments of that market which Apple does not sell into. Apple started off in its niche markets of graphics, design and Education, but it has been going after the upper end of the consumer market, since the introduction of the iMac.

Recently, Apple has been moving into the Small to medium sized Business markets. It is not heavily invested in Big Business and government sales or the lower half of the consumer market. Apple will happily accept sales from them, but it won't be changing its consumer oriented marketing plans for them.

posted by : Louis Wheeler, 17 December 2009 Complain about this comment
The unrevised truth

@Randy

Nice try with the revisionist history, but you're wrong. Apple and microsoft did a deal, apple agreed not to pursue them through the courts for stolen code, in return microsoft agreed to keep writing office for the Mac for five years and as gesture of good faith bought $150 million in stock, which they have since sold.

If you really believe that $150 mil is anything other than a gesture, you haven't been paying attention.

posted by : Hari seldon, 17 December 2009 Complain about this comment
Union

Microsoft is an Apple wannabe. Linux is an Apple should have been.

posted by : Xerkon the Great, 17 December 2009 Complain about this comment
For many years

Apple and Microsoft have been competing on some fronts and cooperating on others. Any Windows users here not know that TrueType fonts were an Apple invention that Microsoft licensed? Microsoft have run a Mac Business Unit to develop Mac software since 1997 (see http://en.wikipedia.org/wiki/Macintosh_Business_Unit ). It's not the first iPhone app that they've released either, back in 2008 they released the Seadragon image viewer and they released a visual tag reader app back at the beginning of December.

Microsoft deciding to release some software for an Apple platform isn't remarkable. Apple working with Microsoft isn't either. Non of this indicates that Apple are going to stop cooperation with Google, though I'm sure that Nick would love to believe otherwise.

posted by : Steve T, 17 December 2009 Complain about this comment
Repent!

Repent, o Nick!
Revert to the Apple way and save your soul.
Repent I say!
Repent!

posted by : JohnIT909, 17 December 2009 Complain about this comment
Dude its market space

I swear, must be nice to be a tech writer that gets paid to sit around and make up stupid theories. OMG microsoft put their search engine app on a highly popular Mobile phone, they must be slipping away to have romantic weekends with it now. Worse than tabloids anymore. Microsoft is fighting for every square inch of the search market, the Iphone is a big inch of that space. Nothing more nothing less.
When 10%+ of the search market is via mobile devices you can't over look a maker of a large chunk of that market. Regardless of who houses the market. Be like saying the US can't sell products to Canada, cause the US and Canada are two different "Companies"

posted by : mtcoder, 17 December 2009 Complain about this comment
The truth

Microsoft in in no way an enemy of Apple. Apple would be gone if it wasn't for Microsoft. Not sure if you remember but Apple was going under many years ago and Microsoft paid the bill to keep them afloat. No enemy would do this but truth be told competition is good for business. I am not a fan of Apple but I will speak the truth. No other device compares to the fluid performance of Apple's mobile devices. You can try any other device and you would be lying if you said they even come close. It is irrelevant who is going what way as the market and users drive the end product. If we like the apple interface then of coarse Microsoft will try to go the way we like, that's just good business.....

posted by : Randy, 17 December 2009 Complain about this comment
MS is moving towards Apple

Apple paid MS to release an app for the iPhone. No, wait, MS simply released an app like Google did a few days earlier for the iPhone. It is actually one of several apps MS has for the iPhone. Like Google.

As Windows Mobile slowly dies, Microsoft is doing what they do best. Writing software. In this case it is for the iPhone OS because that provides a base of about 75 million users. That, at its surface, is smart. Likewise, peal away the surface and guess what. It is a simple case of MS writing an App for a highly successful platform in the hopes to stave of Google in the ad space. Still smart and what it looks like on the surface.

posted by : Steven, 17 December 2009 Complain about this comment
Friends or Enemies

Like in politics in business also there no permanent Friends or Enemies. This is good because we now know what are google's objectives are.

posted by : Sandeep, 17 December 2009 Complain about this comment
I second that motion

I agree with Zio whole-heartedly considering the the original big brother (Microsoft) had struck a deal with Apple in the late 90's to have Apple re-emerge successfully and become the giant that it is today. MIcrosoft has only gain from thier relationship with Apple over the past decade and further integration of their offerings makes for a superior device. Lest we not forget Apples real competition is the Motorola devices being pushed by Verizon with Google as the platform being used on the device. Plus, recent media buys shows that their is a definite dislike between Motorola and Apple even if it is through their authorized resellers.

posted by : Myles Milner, 17 December 2009 Complain about this comment
Microsoft Moving Towards Apple

I think what you meant to say was that Microsoft is moving towards Apple. I can't stand when authors use the word fanboy. It's degrading to the iPhone. As if the only people that use them are fans and not serious users. It just degrades the authors intelligence no matter what product you are talking about. Also it's clear that this author is a Microsoft "Fanboy" because he/she is delusional into thinking that the world revolves around Microsoft when in fact it's Microsoft moving closer to Apple and not the other way around. How can anyone see it any other way. Microsoft has nothing in the mobile market. We'va all given them the past 10 years to get it straight with Windows Mobile. Apple did it right the first time and Microsoft is apparently trying to get closer to Apple. Don't pose Microsoft as the be all end all. They've made many mistakes over the past three years and its about time another company competes heavily with Microsoft, we're all sick of their products. Red Ring of death, smoking steering wheels, Vista and so on.

posted by : espostal, 17 December 2009 Complain about this comment
Nope, you're wrong!

"Although Apple fanboys would have you believe that the only enemy Apple faces in the world is Microsoft"... nope, actually they would have you believe that only enemy is non-Apple.
That is coherent with my Orwellian theory: Jobs is Big Brother, Apple is minluv (Ministry of Love). And it's not true that Oceania is at war with with Eastasia... They've always been at war with Eurasia.
Ups!Sorry! What I meant was... Apple's never been at war with MS... They've always been at war with Google, and M$ has always been their ally!

Or whatever Big Brother says...

posted by : Zio Winston, 17 December 2009 Complain about this comment
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