Better silent than stupid - German proverb
|
|
|
Nokia shuts a shop
IT IS A SIGN OF THE TIMES that Nokia has shut its swanky high-tech store in London's Regent Street.
It seems that the only tech outfit that has managed to make a succesful go of the retail market in London is Apple, which has a store across the road.
Sony Ericsson has not had much luck either. It had to close its flagship store in Kensington High Street.
Ben Wood, an analyst with CCS Insight, claimed that Nokia was trying to copy Apple and build up its brand. However he did not have a clue as to why it worked for one brand and not another.
Nokia spent about £4 million upgrading the Regent Street store. It will still have seven outlets and hopes to reassign the 30 staff working in Regent Street.
The thought is that the store cost too much to keep open, something Nokia should have already known about, having lost money in a similar but smaller Regent Street venture a few years ago. µ
Share this:
Share
Nokia should have sold its most expensive Vertu phones studded with diamonds instead of the same product which all the retailers have in such an expensive location. Nokia phones in its transformation to a software company like Apple have lost its strengths in Research & Development and Product Design. It still sells a lot of low spec phones around the world but losing the smartphone\high spec market to Apple/HTC
Jaysus, you don't have to be brain of Britain to see the difference between Nokia and Apple branding.