MICROSOFT HAS LEARNED from Windows 7 that one of the best ways to boost sales is to flog as much as possible on pre-sale.
Yesterday the Vole announced that it and its glorious allies are pushing Office 2010 pre-sales.
Under Via, which is the Volish reseller programme, Redmond is offering customers 20 per cent off Microsoft Office Professional Plus 2007 purchases plus an upgrade to Microsoft Office 2010 when it launches in June 2010.
Dubbed a "no better time promotion" it means that you get a discount now and a free copy later. Very similar with what it successfully tried with Vista and Windows 7.
It means that businesses do not wait until next year to upgrade and the Vole notches up sales of both its present software and the new product.
The promotion will last until December 31 and is aimed at businesses. We expect that Microsoft will come up with a similar a pre-order offer for the great unwashed after Christmas.
Pre-sales have the advantage that punters buy the product based on the advance hype rather than reviews or word of mouth about what it really does. µ