AOL OWNED social notworking site Bebo will get a 'Report Abuse' button that will, it hopes, lose it the nickname 'Bullybo'. The new button will appear on every profile as an automatic setting.
Working with the Child Exploitation and Online Protection (CEOP) Centre, the bullied kids, or witnesses, can hit the button to report the abuse. There will be access to some support services and there will also be a dedicated site containing advice and help.
Pushing the button takes the user to ten different sources of help ranging from Childline to Beatbullying. There is even advice available on unrelated issues such as viruses and hacking.
Bullybo, ahem, Bebo was named as one of the worst places for cyberbullying in a survey reported yesterday. Over a third of children questioned by the Beat Bullying charity were bullied while logged on to Bebo.
The president of Bebo, Stephane Panier, said in a statement, "Today marks an advance in the level of support and protection we provide our users"
Jim Gamble, chief executive of the CEOP Centre, agreed with this, urging other websites to use its button service. He said, "For so long now we have been saying that we must treat the Internet in the same way as any other public space - protecting young people by giving them and their parents and carers the authoritative back up that safeguards their interests and deters potential offenders." µ