- Tuesday, 9 February 2010
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The average person over fifty will have spent 5 years waiting in queues
3 takes Orange to Advertising Standards Authority
MOBILE OPERATOR 3 has lodged a complaint with the Advertising Standards Authority (ASA) against rival Orange's claim to have the biggest 3G network in the UK.
In a case of ‘my network is bigger than your network’, 3 disliked Orange claiming to be the largest network in its £4m ‘You’re Covered’ advertising campaign.
3 may have hit a problem though because the UK doesn’t have any agreed-upon methods for measuring network coverage, but the firm is confident it has the more extensive network in terms of both geographic and population coverage.
In a statement it said: “Right now each operator chooses a population coverage measurement that suits it. We currently claim 92 per cent coverage. We could use a measure used elsewhere in the industry that would boost our claimed population coverage to 95 per cent in an instant, without reaching a single extra customer.
3 claims Orange’s adverts are incorrect and misleading to the consumer.
But Orange came back fighting in a statement issued this afternoon: "The figure that 3 has published shows that we have a greater 3G population coverage than they do. We think that's something to shout about and that's why we're telling our customers - and theirs - about it."
In the figures supplied by Orange, it claims to have 93.39 per cent of the population covered, compared to 91 per cent covered by 3.
The ASA is currently looking into the complaint, which will take five weeks to process. µ
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Orange can claim what they want... I'm a 3g user on their network, and can absolutely guarantee that I don't have 3g coverage 93% of the time. Maybe as much as 50%, although that's probably pushing it. For the record, I move mostly around the Home Counties and London - not exactly the outer reaches of the Hebredies.
threes 3g network has been round in the uk longer then all the other networks that are just starting to do 3g so dosnt it sound right that three is the bigst 3g network in the uk and not orange
Advertisers are not allowed to lie in UK? if we had rules like that here in north america 99.9% of them would suddenly disappear.
So a bit like an unlimited data tariff then? *
* subject to (un)fair use policy.
Three is by far the best network I've ever been on, and definitely the cheapest. I've had no network issues whilst on Three..and when I was on Orange about 6 months ago..I had nothing but network trouble! I hope Three win this one ^-^
I agree with the first comment. I am with Orange, and have never, not even once, received a 3g signal.
I live in Exeter, Devon, and have spoken to orange who assure me my phone (HTC Touch HD) and my wifes (some Nokia crap) are set up correctly, and their network covers my postcode. I live within 200m of the phone mast (can see it out my window). They are clearly talking bollox, and do not have a 3g network here.
Not really a problem for me, I don't often need coverage away from either my home or work wifi network, but it is quite frustrating that I can't use a service I no doubt pay for.