Microsoft and Samsung agree to help each other

MICROSOFT AND SAMSUNG will jointly promote the green IT benefits of buying each others' products.

The companies will talk up the green IT advantages of combining Samsung's memory chips with Microsoft's new operating system.

Microsoft CEO Steve Ballmer and Samsung Electronics CEO Yoon-Woo Lee met and decided to work together to encourage users to buy more environmentally friendly PCs.

They praised the energy savings that can be made by using Windows 7 and Samsung's 40nm-class DDR3 DRAM memory chips. Samsung said it will bung Windows 7 into all of its corporate PCs worldwide, while Microsoft promised to talk up DDR3 memory chips to PC makers.

"There is no doubt that the combination of Windows 7 and 40nm DDR3 in new PCs will make users very happy," said Dong-Soo Jun, executive senior vice president of memory marketing at Samsung Electronics.

"If you opt for 4GB of memory in a Windows 7-based system, over typical 2GB-based systems used today, you'll see an increase in performance, while using less power thanks to the efficiency of Samsung's 40nm DDR3 DRAM."

Samsung also suggested it might pursue further green IT efforts with Microsoft, saying that it will gauge the results of this and other collaborative efforts to assess the potential for other areas of global co-operation with Microsoft.

We think that means if it sells more memory chips then it might do more of this sort of thing with the Vole. µ