I'm with you on the free press. It's the newspapers I can't stand - Tom Stoppard
MICROSOFT HAS ANNOUNCED that it will be shutting down its MSN Direct service.
In a statement on its MSN Direct Support blog, the Vole reveals that the service will end on January 1, 2012. It also promises that Pro-rated refunds for unused portions of existing One-Time Payment and other subscription plans will be automatically credited after that date.
The service basically provides traffic reports, weather information, gas prices, stock quotes and the like to navigation systems via FM subcarrier signals. These navigation systems will still work in 2012, Microsoft assures us, but the Direct service won't.
On its website, Microsoft blamed MSN Direct's inability to keep up with the times as part of its decision to close it down."The delivery of location-based services in the US and Canada has evolved since Microsoft began offering MSN Direct in early 2004," it said.
"Unused FM radio spectrum to broadcast data represented a step forward in 2004, however, many choices today including Wi-Fi, cellular, FM RDS and other digital networks are now readily available and are continuing to grow in popularity."
Navigation by mobile has increased this year, with TomTom announcing a sat-nav app for the Iphone in August and now Google is entering the market and giving away turn-by-turn GPS navigation, with voice guidance, for free in its Google Maps for mobiles software. µ
This is really too bad. MSN Direct offers a functionality no other service offers. Much better (more information) than the dramatically more expensive XM Nav service as well as the RDS services that are a joke. What the service needed was for a Car company to pick it up as part of its factory navigation system. This would have provided a much better service than any Factory navigation system I am aware of and provided the inertia to help the system evolve. Too bad the coperate types couldn't figure this out.
I choose my car stereo (Pioneer Avic f90bt) because it has MSN Direct to go with the nav! I had no idea that the service was going to end. Sad day. So I'll get a few bucks back, and no longer have access to traffic updates. Nice. MS, you made me sad today. :(