My vest is my infrastructure - Kicking Pat Gelsinger
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Google launches Gmail campaign in the UK
GOOGLE HAS LAUNCHED major advertising campaign in the UK to encourage companies to make the switch from on-premise email, supplied by firms such as Microsoft and IBM, to its cloud-based Google Apps services.
The campaign was launched in the US in August, and calls on businesses to dump their current email provider and "Go Google". The company claims that more than two million businesses now use Google Apps.
The Google Apps suite contains features such as Gmail, Calendar, Docs and Talk.
Google said that the advertising campaign has been expanded to other countries, including France, Canada, Japan, Australia and Singapore.
"We hope our messages in train stations such as Paddington, La Défense and Shinagawa, and at airports in Singapore, Toronto, Dallas and beyond, will help companies, schools and organisations learn all about the benefits of going Google with our enterprise products," said Tom Oliveri and Vivian Leung from the Google Enterprise Team in a blog post.
Google has encouraged businesses to make the switch to Google Apps from Microsoft Exchange and Lotus Notes by launching specific tools this summer, including Google Apps Migration for Lotus Notes and Google Apps Sync for Microsoft Outlook. µ
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That would be Macleod, innit?
I really can't understand why any self respecting/serious company would be willing to trust its email and documents, many or which must contain sensitive information, to the Cloud.
I have at least once a month or so that gmail doesn't function well or at all. I don't think I'd recommend that for enterprise just yet. And unless I'm missing something google apps really doesn't compare to exchange + office.
I like google apps, but only for stuff that I can't be bothered to manage myself. Like email for small domains that I own.
If it were to push for uptake in the UK, it would have to call itself googlemail, as any UK user who tried to get a gmail account can tell you.