WE HAVE NOTHING TO FEAR from behavioural analysis technology, according to Stewart Hefferman, the chief technology officer of UK biometrics company OmniPerception.
Hefferman reckons that all this hand wringing over the Beeb's Big Brother is watching you shop article is nothing more than a load of cobblers.
"The boundary between personalised data and behavioural information is blurred in the article and this tends to sensationalise the content in an unhelpful way," chanted Hefferman.
He admits that while the technology is capable of encroaching on civil liberties and tracking individuals on a mass level, it would never be allowed to happen as the powers that be are far too upstanding to exploit that.
"The technology will be able to do as he says, but that is quite a different issue from actually having the legal freedom to do so," he intoned.
Behavioural analysis is actually a good thing, Hefferman says, provided you take the appropriate steps to anonymise the data.
"Look this has been going on for years - how many large retail shops measure and track footfall? It's behavioural analysis but it is also depersonalised, so not a threat to personal liberties. In fact in some instances (fire, evacuation, etc.) actually tracking behaviour might save lives,"
Highlighting recent trials in Germany where developers have placed video cameras into street ads in an attempt to discern people's emotional reactions to the ads, Hefferman pointed to the tracking of surfing habits by online retailers, such as Amazon's product suggestions.
"Is it personalised, yes. Is it a misuse of my personal data, no - because they don't have it. They just know that customer ID 'XYZ' likes classical or jazz CDs etc," he claimed.
"One area where I do agree is, linking the behavioural patterns with my actual data should not take place without my explicit agreement - and this can certainly be done via some legal framework."
Fortunately we can rest assured that such legal frameworks are easily globally implemented and that government agencies would never hijack these systems as a means of added surveillance or to start profiling potential troublemakers. µ
I had to block the robots and google cookies.
Are you looking at me?
"He admits that while the technology is capable of encroaching on civil liberties and tracking individuals on a mass level, it would never be allowed to happen as the powers that be are far too upstanding to exploit that." ..... Stewart Hefferman, the chief technology officer of UK biometrics company OmniPerception.
And with that statement does Stewart Hefferman extraordinarily render himself the naive useful idiot. The powers that be will do anything to hold on to their corrupt systems for the perverted powers which they conceal and which are now destroying them as they unravel and are unveiled in SMARTer Intelligence Circles and Virtual AIMachinery's Cloud Base Networks InterNetworking Spun Information to Phormed and Pwnd Intelligence Services and WebWise CyberSpace Colonists aka CyberSpace Controllers with AIMaster Piloted Fleets of Enigmatic Power in Purple Prose.
Power corrupts Weak Man Absolutely with the Fools' Gold Promise of Impunity of Action and Immunity from Reaction, which of course, is totally at Odds with the the Natural Course of Things as is known to SMARTer Beings, and thus is Collapse Inevitable and Retribution Unavoidable under such Systems of Abuse and Misuse.
Changing the System would seem to be a Really Good Beta Idea in such cases. It is not difficult to do from the Top Down with IT in Control and MicroManaging the MacroKernel.
And the very ordinary powers that be, and/or would be, do not ask permission to be allowed to do anything, they just do it and apologise maybe afterwards or change dumb laws to suit the new crash test dummies agendas, which all renders them so very ordinary and vulnerable to much more Advanced Intelligently Designed Systems.
"One area where I do agree is, linking the behavioural patterns with my actual data should not take place without my explicit agreement - and this can certainly be done via some legal framework."
No, the data should not be collected AT ALL without my explicit approval. This is where the marketeers and the rest of us disagree. Behavioral analysis IS a problem. It's just not the problem you're trying to address.
I can see where it won't be a problem for Mt Heffalump. But I don't look forward to being arrested and banged up, or - apparently almost as likely these days - shot out of hand, just because some of his dodgy software thinks my behaviour is suspicious.
It used to be that an Englishman's home was his castle. Now the busies and their industriously self-enriching little technical friends presume to make free with the insides of our heads.
Of course the best way to outsmart these behavioral analysis systems is to be unpredictable(but not in a predictable way).
How I long for the day when I can walk down the street and see my fellow "Tin Foil Hatters" shaking hands with trees, talking to lamp posts and being walked by their dogs.
And that is specifically the issue, my dear Mr. Hefferman - why is it that YOUR agreement is required and not MINE ?
After all, what will it take to get your agreement, hmm ? A new car ? A swimming pool ? A lifetime airline ticket to anywhere on Earth with whoever you want to accompany you ? More ?
Whatever the price is, someone is liable to pay it. Not to mention that some people are liable to forget asking and just take the damn data. Where does that leave MY rights ?
Standing hip-deep in cow droppings, that's where.
No, Mr Hefferman, the essence of privacy is that it is MY right to divulge information about me, not yours. I did not sign any waiver to you in any way, shape or form, that would allow you to decide what you can do about data concerning me.
That is the crux of the argument, and morally I'm in the right. Of course, I realize that money is on the other side, and that is what makes this issue a dead end.
'Cause I'm not the one with the money, so I won't be the one lobbying to get a law in my favor.
But still, I'm the one who is right.
he would say that because he is paid to do so
the tracking system should be "OPT IN" with the default setting being "OPTED OUT"
do you trust your government to handle this information responsibly?
Crime will make tracking surveillance politically acceptable.
Adverts will get more intrusive and misleading until they drive us all mad or are regulated more strictly by law.
The fantasy world they create poisons the mind of humanity and is wrecking our society and culture by distorting the cognitive environment in which individuals grow. Can you imagine how destructive it would be to be bagged and tagged by advertising AI and pelted with delusions advertising irrelevancies attempting to hook with robotic precision into our egotic development?
Its a nightmare which is coming true already and making anorexic misfits out of vulnerable teenagers who do nto understand that advertising is lies and the machine that creates them is chaos incarnate.
IMHO adverts should stick to the point and not make false promises by association. Better still if they are presented on request as a form of relevant information about opportunities that match our requirements.
Help line: "Ridge Hall computer assistance; may I help you?"
"Yes, well, I'm having trouble with WordPerfect."
"What sort of trouble?"
"Well, I was just typing along, and all of a sudden the words went away."
"Went away?"
"They disappeared."
"Hmm. So what does your screen look like now?"
"Nothing."
"Nothing?"
"It's blank; it won't accept anything when I type."
"Are you still in WordPerfect, or did you get out?"
"How do I tell?"
"Can you see the C: prompt on the screen?"
"What's a sea-prompt?"
"Never mind, can you move your cursor around the screen?"
"There isn't any cursor: I told you, it won't accept anything I type."
"Does your monitor have a power indicator?"
"What's a monitor?
"It's the thing with the screen on it that looks like a TV. Does it have a little light that tells you when it's on?"
"I don't know."
"Well, then look on the back of the monitor and find where the power cord goes into it. Can you see that?"
"Yes, I think so."
"Great. Follow the cord to the plug, and tell me if it's plugged into the wall."
"Yes, it is."
"When you were behind the monitor, did you notice that there were two cables plugged into the back of it, not just one?"
"No."
"Well, there are. I need you to look back there again and find the other cable."
"Okay, here it is."
"Follow it for me, and tell me if it's plugged securely into the back of your computer."
"I can't reach."
"Uh, huh. Well, can you see if it is?"
"No."
"Even if you maybe put your knee on something and lean way over?"
"Oh, it's not because I don't have the right angle - it's because it's dark."
"Dark?"
"Yes - the office light is off, and the only light I have is coming in from the window."
"Well, turn on the office light then."
"I can't."
"No? Why not?"
"Because there's a power failure."
"A power... A power failure? Aha, okay, we've got it licked now. Do you still have the boxes and manuals and packing stuff your computer came in?"
"Well, yes, I keep them in the closet."
"Good. Go get them, and unplug your system and pack it up just like it was when you got it. Then take it back to the store you bought it from."
"Really? Is it that bad?"
"Yes, I'm afraid it is."
"Well, all right then, I suppose. What do I tell them?"
"Tell them you're too stupid to own a computer."
“Give me the mike”. “Yes, but can you stand the heat?”
Sir, you are a polypragmatist. Mind your own business
Oxymoron of the day: Civil War
Intel can't compete with charcoal - Bob Colwell, former Intel chief architect
I do not intend now - or ever I thank you
Firozali A.Mulla
The government, is supposed to give equally to Defence, Social Security, Health, Housing, Education and Silly Walks, but recently has been underfunding Silly Walks.
So as long as your current income is nowt scat for billet, The Ministry of Silly Walks will be unable to grant you.
If, however, you or somebody of your stature, were to prevail on a certain cloutish public body as The Olympic Delivery Authority (ODA), then perhaps we could see attention to Silly Walks stepped up at the London Olympics.
Meanwhile, advertisements to the contrary are not advisable, because of the universal "knee-jerk" phenomenon, not that there are anything wrong with that, Is It?
Flashers (He's from Barcelona! Oh Qué?) and other extremists often force punters to block cookies, install ad-ware, etc..
Effectively spoiling the medium at large and for no small measure.
"He admits that while the technology is capable of encroaching on civil liberties and tracking individuals on a mass level, it would never be allowed to happen as the powers that be are far too upstanding to exploit that."
Upstanding? OMFG look at the history of power hungry people in power. They go into politics because they want power over others, so they can dictate their will to others, so ultimately they can personally gain from having that power over others. Yet this two faced CTO of OmniPerception is trying to make us believe they wouldn't want to gain ever more power through tracking people ever more closely. They bloody well spy on just about anyone they can, in their own country as well as others and the more spying the better for them. For example, Thatcher used spies against the miners to allow her to fight and break them. Politicians of all parties have used spying for political gain at home.
As for this, "government agencies would never hijack these systems as a means of added surveillance or to start profiling potential troublemakers."
This guy is so two faced, it sounds very much like he is saying this as a sales pitch to the government agencies so they can use it to spy on political opponents. I bet he can't wait to get a huge government contract worth millions.
This guy sounds like an utter scum bag. He sounds exactly like yet another Narcissistic Personality Disorder in business. Their total two faced, self interested, lying, greedy manipulation and contempt for others is without limit, but unfortunately so many believe and fall for their lies and manipulation. This guy wants the government to back his business.