Jump to content
The Inquirer-Home

Most Mac users are also PC users

What they don't tell you in the Mac adverts
Tuesday, 6 October 2009, 10:52

TO RABID MAC FANBOYS the world is polarised between Windows and Mac users.

To them, those who are not black-shirted worshippers of Saint Jobs are misfits who love Microsoft and all who sail in her.

Not only does that worldview ignore the fact that some people like open sauce, but it also ignores an inconvenient truth - most Mac users also use PCs.

According to the latest figures supplied by research firm NPD Group, more than 85 per cent of Mac users also have a PC.

This means that the sort of smug, stupid fanboys who populate Web 2.0 opinion columns saying they would not touch a PC make up only 15 per cent of the total Mac user population.

And that stupid American columnist who said she'd never knowingly sleep with a Windows user is facing rather longer odds against getting laid than she might have thought.

This means that 85 per cent of Mac users have a pragmatic approach to their machines and use the best tool for the job at hand, whatever they want when they want it.

This is bad news for the Apple marketing machine that has depended on its devoted fan base to be stupidly loyal.

In the US the figures seem to say that Apple is doing rather well. It says that 12 per cent of North American homes have a Mac. But if 85 per cent of them also have a PC then that also means that Apple has failed to convince the world plus dog of its total superiority.

In fact most Mac owners have three or four computers in their house, the figures reveal. People who own a PC tend to only have one in the house. Only 29 per cent have more than two PCs.

Not surprisingly, Apple users are richer than PC users and tend to make more electronics purchases anyway.

NPD's survey of 2,300 people found that 36 per cent of Mac owners reported a household income of more than $100,000.

What this implies is not only that Apple is selling to the well off, it is also peddling its goods to those who see its computers as a status symbol.

Also not surprisingly Apple Mac customers also are more likely to own an Ipod. More than 63 per cent of Mac owners also have an Ipod, while only 36 per cent of all computer users own one.

It would be interesting for NPD to do another survey to find out what the 85 per cent of Mac users do with their PCs and which machine they use the most and for what. µ

Share this:

Comments
Hardly surprising

All the Mac devotees I know all have Windows machines. They frequently make a show of complaining about them, but clearly they can't live without the better range of applications and games you can get on Windows.

posted by : Photoboy, 06 October 2009 Complain about this comment
Here! Here!

Well stated! Mac's plan of selling only to the well-off is a good strategy considering it will keep them virus-free. Security through obscurity is the Mac way, don't let anyone tell you different.

If Macs were at the percentage of market penetration PCs are, they would be virus-ridden machines as well.

posted by : Bryan, 06 October 2009 Complain about this comment
Not sure what this proves...

Most people I know have an old PC somewhere around the house - heck, I even have one that used to belong to my ex-wife. I let the kids use it, but it's so slow and buggy that they can't get up to much trouble with it.

I haven't been aware of any application that I've suffered because I'm using a mac exclusively. But I do acknowledge that there may be a lot of people who use PCs for gaming.

I suspect that the survey would be getting very different headlines if it said the the majority of Mac users have PCs as games machines... along with XboX 360s, PS3s and Wiis...

posted by : Sulis, 06 October 2009 Complain about this comment
Of course...

... about 85% of Macs simply _are_ PCs these days, with only a funny moustache for disguise. One day hopefully the marketeers will stop equating PC with Windows.

posted by : DG, 06 October 2009 Complain about this comment
not MAC users, computer users

most Mac owners have three or four computers in their house
That means they're not Mac users - they're computer users. Who happen to have one (or more) Macs in their collection. I would suggest that if the survey looked farther afield than america, it would discover that almost no-one relied on simply a Mac - which kinda knocks a huge hole in their (self)image of superiority

posted by : pete, 06 October 2009 Complain about this comment
Not surprising that Mac users are frustrated PC users

Before spending 2-4X as much on a Mac wouldn't you first try the cheaper alternative?

I know it's entertaining to poke fun at Mac owners as people who are excessively smug and overly impressed with the shiny objects from Cupertino but these data suggest that many Mac users aren't ignorant about the alternatives.

Are Macs status symbols or a cry for help from frustrated windows users? They are both. I don't mind poking fun at those who are in the first category, but the people in Redmond deserve some blame for the second category.

posted by : RP, 06 October 2009 Complain about this comment
Computers are Computers

I certainly am a expert on both, I fix Windows boxes all day long and come home to a nice Mac. Mind you, my work Desktop is unix, so I am trilingual.

posted by : JimboPallmer, 06 October 2009 Complain about this comment
The Farrell reality distortion field at work

If you read the actual press release (over here http://www.npd.com/press/releases/press_091005.html ) then what it says is that 85% of Mac users live in a *household* which has 1 or more Windows machines in it also. Since most households contain more than one person you can't blindly assume that they all use both (PC for the kids to play games on for example).
Anyone not a rabid follower of either camp (like Mr Farrell is a rabid follower of the beast of Redmond) when asked for advice on what computer to buy will first ask what the prospective buyer wants to do with it (games? internet? imaging? word processing etc) and what kind of budget they have. Wintel boxes will be better for some, Macs for others.
The part of the release that he carefully ignored (since it doesn't fit in with his world view) is that the percentage of households that have a Mac went up from 9% to 12% in the last year. More people are looking at both and deciding that they like the Apple offering better, but again that doesn't fit his world view.

posted by : Steve T, 06 October 2009 Complain about this comment
Boooring!

Wanna gonna make a snappy comment , but got bored brain dead by end of comments....

Who really gives a rats ass anyway? If you have more money than sense you buy Mac cus of image (or cus you are arti-farty and work in design)

If you play games and generally like to tinker with tech, then Win or Linux is what you have ...end of boooring story

posted by : I know, 06 October 2009 Complain about this comment
Sulis and Steve T

Toes?

Ow and: "Anyone not a rabid follower of either camp (like Mr Farrell is a rabid follower of the beast of Redmond) when asked for advice on what computer to buy will first ask what the prospective buyer wants to do with it (games? internet? imaging? word processing etc) and what kind of budget they have. Wintel boxes will be better for some, Macs for others."

True, its just that...PC will do all out of the box with ease, so you can ask what customer X wants to do with a new box, I cant think of a scenario a Mac will do what a PC cant...

"Wintel boxes will be better for some"...HAH, you must be joking, for some?

What is it with all the hate back and forth nowadays anyway? Sure we make some fun out of Mac owners, but thats because they are asking for it, because they think they are better for it. But in the end of the day, you buy what you want, that may be any random Apple product, a Zune, 5 pound a litre bottle of water, Fiat 500 or a Hummer....people need to just STFU and be happy what you bought!

posted by : AJ, 06 October 2009 Complain about this comment
I use both

My parents run winxp exclusively on two imacs, and I dualboot on my macbook pro.

Microsoft didn't recieve a cent in licensing though.

posted by : Chris, 06 October 2009 Complain about this comment
late news

it's funny to read an article on appleinsider or another apple news site and then wait few hours/days and then it appears re-written by nick on inq with loads of rubbish around it.

why don't you cut down that bullshit and just post a link to the original article on the day it appears?

posted by : hexx, 06 October 2009 Complain about this comment
More Farrell Rubbish

Surprise surprise surprise......

Farrell gets a hold of yet another Mac article, twists it to inject his own hatred of Apple, and spits it back out.

HOW in the world does this no-talent assclown still have a job?

posted by : FarrelledbyNik, 06 October 2009 Complain about this comment
Ha ha ha. Steve T, you tool.

Steve T "The part of the release that he carefully ignored (since it doesn't fit in with his world view) is that the percentage of households that have a Mac went up from 9% to 12% in the last year. More people are looking at both and deciding that they like the Apple offering better, but again that doesn't fit his world view."

So what you're saying is that in 1 year 3% of people bought a Mac that didn't have one before. The other 97% didn't. LMAO.

I'll do the maths in case you can't follow it, to go from 9% to 12% is a 3% change. So 3% more households now have a mac that didn't the year before.

88% still don't have a Mac at home. I would have expected a bigger jump considering that it's up against the PITA Vist.

I think both MS and Jobs are a bit crap, I'm hoping that google and the mobile phone apps can cross over to the pc.

Isn't a mac a pc, what is it if it's not a personal computer?

posted by : bored, 06 October 2009 Complain about this comment
@bored

I'll do the maths in case you can't follow it, to go from 9% to 12% is a 3% change.

I think you'll find in Jobs-speak that's a 33% increase... ;)

posted by : Boreder, 06 October 2009 Complain about this comment
@AJ & @bored

@AJ - thanks for acting as an excellent example of the rabid Redmond faction. When you've done more than just tinker with a Mac at some store counter you may be qualified to say what it can and can't do, and how well. Until then try not to act too much like a prat.

@bored - maths is obviously not your strong point. Firstly you're assuming that nobody who ever bought an older Mac upgraded during the year. Apple does consistently well in customer satisfaction surveys so this is blatantly wrong.

Next Vista PEAKED at only about 19% of the market. Going from 9 to 12% of households doesn't sound too bad on those terms does it?

Thirdly as has already been pointed put it's a 33% improvement IN ONE YEAR. Ask any supplier you like how they'd feel if they'd picked up 33% more clients in a year.

posted by : Steve T, 06 October 2009 Complain about this comment
less $$ get the square

i have a lot of pc at home, because plain and simple :

its cheap and everything can be done on it.

i work with OSX(apple) at work and i live it and everything can be done too. but hopefully i'm not paying for it.

for short :

i like OSX because : it's less a pain to use and troubleshoot

i like windows because : it's mainstream and games are compatible

i like Linux because : everything free, more human experience.

posted by : Common Sense, 06 October 2009 Complain about this comment
I play for both teams.

I use both platforms myself. Until lately I was strictly a PC user since I enjoy building my own systems. I had to start using Macs at work, but unfortunately they don't pay me enough to own one of my own. Macs are fun little computers, but doubt I'd ever switch to using only Macs. I'm surrounded my Mac fanboys here, so I rarely dare talk about my custom home rigs. I hung a small photo of Steve J. near my desk in effort to blend in. They now think I'm one of them. How cute...

posted by : endmilled, 07 October 2009 Complain about this comment
That fits me exactly!

I have 4 computers. 1 is a mac, 1 PC, and 1 linux, and 1 netbook (with linux).

I like having the flexibility of being able to use different machines for different things.

Really, Samba is good and all, but I wish they would all play better together.

posted by : booboo, 07 October 2009 Complain about this comment
mactards

I just forwarded the article to a friend and this was the reply I got from her
"I have the latest MACBOOK AIR, I hate pc's and will never, EVER go back again. They are slow and shit. And MACs don't get viruses.... So suck on that!!!"

Its ignorant replies from Mactards like this that get me so mad! There just is no way to reason with mactards!

posted by : pcalways, 07 October 2009 Complain about this comment
So Macs arent PCs?

What are they? Minis? Mainframes? Supercomputers(what mac users tend to think of these anyway).

So are Macs like non-personal computers?

posted by : sb, 07 October 2009 Complain about this comment
not a shock

Most Mac users are more open minded about other technology than the "pc purist' crowd who slate everything they don't understand.

Mac users are not only 'richer' generally but they are more educated and more intelligent - which is why they are able to use both.

posted by : john, 14 October 2009 Complain about this comment
Advertisement
Subscribe to the INQ Newsletter
Sign-up for the INQBot weekly newsletter
Click here to sign up Existing user
Advertisement
INQ Poll

Christmas computer sales

Will you be buying a new computer this Christmas?